The rise of Sheike: From Sydney market stall to style authority
Inside Retail
APRIL 5, 2022
She’s already really engaged with us on social and online, so I think this gives her the opportunity to come in and embrace the store experience. IR: I know Sheike launched an e-commerce site in 2006. Our head office really focused on brand-building and storytelling on digital channels. It’s a really vibrant space for us.
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