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How ‘ugly’ orthopaedic shoe company Birkenstock created a brand worth billions

Inside Retail

A shop shelf holding different Birkenstock styles and colours below a Birkenstock sign. Birkenstock’s ‘bubble up’ Momentum continued to build behind the brand, but in the UK at the time Birkenstocks were only available from Lusk’s shop or mail-order service and a standalone Birkenstock store. billion in 2006.

Fashion 245
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Sheike to enter South Australia in major bricks-and-mortar push

Inside Retail

It will be Sheike’s first location outside of a shopping centre and one of the first to feature the brand’s new design concept, which rolled out in the brand’s Karrinyup and Robina stores last year, and includes marble and brass finishes. “It’s

Fashion 130
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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

IR: Will this store look and feel different from other Sheike stores, since it’s your first one outside of a shopping centre? A lot of these pieces – click-and-collect, or store-to-door – really enhance her store experience and allow her to shop with ease. IR: I know Sheike launched an e-commerce site in 2006.

Marketing 130
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How Etiko is bridging the gap between consumers and ethical retail

Inside Retail

According to Savaidis, Etiko, which was launched in 2006, was the first non-food brand to gain Fairtrade accreditation in Australia. One of the ways the business was able to do this was by releasing pre-sale items, while managing customer expectations relating to delivery delays.

Consumer 100
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Denim brand Ksubi to open first standalone store in London

Inside Retail

Originally called Tsubi, the brand quickly spread to London, debuting in a disused tube station in 2002, before being renamed Ksubi in 2006 following a trademark dispute. A local real estate investor named Shaftesbury claims that the London shop will be situated at 10 Carnaby Street and has a 2132 sqft retail space. .

Boutique 245
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How Nana Judy founder started a $30m streetwear brand at 19 years old

Inside Retail

Coleman, who started Nana Judy in 2006 while working part-time in a local surf shop, identified the popularity of skate and surf brands across Australia. We have been able to achieve this through smart investment strategy, spending in the right areas and managing cash flow,” he said.

Expansion 246