How ‘ugly’ orthopaedic shoe company Birkenstock created a brand worth billions
Inside Retail
OCTOBER 16, 2023
A shop shelf holding different Birkenstock styles and colours below a Birkenstock sign. Birkenstock’s ‘bubble up’ Momentum continued to build behind the brand, but in the UK at the time Birkenstocks were only available from Lusk’s shop or mail-order service and a standalone Birkenstock store. billion in 2006.
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