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Byron Bay streetwear brand Afends unveils new concept store in Melbourne

Inside Retail

Byron Bay streetwear brand Afends is opening a new concept store in Melbourne’s QV shopping centre this week. A new store in one of Sydney’s most premium shopping districts is set to open next April, with another location in Australia to open by the end of June.

Concept 130
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Sheike to enter South Australia in major bricks-and-mortar push

Inside Retail

It will be Sheike’s first location outside of a shopping centre and one of the first to feature the brand’s new design concept, which rolled out in the brand’s Karrinyup and Robina stores last year, and includes marble and brass finishes. “It’s

Fashion 130
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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

IR: Will this store look and feel different from other Sheike stores, since it’s your first one outside of a shopping centre? A lot of these pieces – click-and-collect, or store-to-door – really enhance her store experience and allow her to shop with ease. IR: I know Sheike launched an e-commerce site in 2006.

Marketing 130
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Inside Spanish fashion brand Mango’s “very ambitious” US expansion plan

Inside Retail

Stephen Grenley: Mango has been present in the United States since 2006. At the beginning of the year, we expanded our presence in California arriving for the first time in San Diego and launching in Pennsylvania with a store in the King of Prussia shopping center, the state’s biggest mall.

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