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Beatport reveals new turntable-inspired logo in brand remix

Design Week

Established in 2004, Beatport is an online electronic music store, with a catalogue of over nine million tracks and with 36 million annual customers. Content and marketing were another focus for the new identity. Design studio Kurppa Hosk has revealed a brand refresh for Beatport, comprising a bespoke app and new vinyl-inspired logo.

Tailored 137
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

Its origins can be traced back to the vibrant European Christmas markets, notably the Vienna December market in 1928, which showcased temporary installations and seasonal merchandise, laying the foundation for the temporary retail experience.

Artistic 147