2004 Engagement Location Perspective 
Retail Focus
FEBRUARY 8, 2024
This event served as a catalyst for the popularisation of pop-up retail, captivating large brands like AT&T, Levi Strauss, and Motorola, who recognised the potential of these temporary stores to engage young demographics in innovative ways.
Inside Retail
NOVEMBER 29, 2021
Margie Woods launched her fashion label Viktoria & Woods in 2004 in Melbourne to offer women timeless pieces in their wardrobe, with knitwear at the heart of it. From a design perspective, we take a seasonless approach so that short trends don’t impact us as much. How we engage with her. Her instore and online experience.
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