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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

FEBRUARY 8, 2024

The concept of pop-up stores has a rich and diverse history, stemming from various cultural and commercial phenomena spanning centuries. By pushing the boundaries of traditional retail and embracing experiential marketing, luxury brands can create memorable brand experiences that resonate with consumers and leave a lasting impression.

Artistic 147
Artistic Curate Engagement Art 147
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Victoria’s Secret’s new World Tour: innovative or obsolete?

Inside Retail

MAY 22, 2023

In 2004, in place of the regular broadcast show, Victoria’s Secret decided to take the event on tour across America. For example, Dove’s famous ‘Campaign for Real Beauty’ set out to feature and honour real women – not models – as far back as 2004. The post Victoria’s Secret’s new World Tour: innovative or obsolete?

Fashion 130
Fashion Reimagine Boutique Perspective 130
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