Retail Focus
FEBRUARY 8, 2024
The Japanese fashion label Comme des Garçons, with founder Rei Kawakubo, notably launched the first pop-up store in Berlin in 2004, drawing crowds with normal retail-priced items and creating a sense of urgency that remains influential in shoppers today.
Inside Retail
MAY 22, 2023
In 2004, in place of the regular broadcast show, Victoria’s Secret decided to take the event on tour across America. For example, Dove’s famous ‘Campaign for Real Beauty’ set out to feature and honour real women – not models – as far back as 2004. The post Victoria’s Secret’s new World Tour: innovative or obsolete?
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