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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The Japanese fashion label Comme des Garçons, with founder Rei Kawakubo, notably launched the first pop-up store in Berlin in 2004, drawing crowds with normal retail-priced items and creating a sense of urgency that remains influential in shoppers today.

Artistic 147
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Why Viktoria & Woods is about creativity, inclusivity and sustainability

Inside Retail

Margie Woods launched her fashion label Viktoria & Woods in 2004 in Melbourne to offer women timeless pieces in their wardrobe, with knitwear at the heart of it. From a design perspective, we take a seasonless approach so that short trends don’t impact us as much. Not necessarily high-end, but definitely a more considered offer.

Fashion 130