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Victoria’s Secret’s new World Tour: innovative or obsolete?

Inside Retail

In 2004, in place of the regular broadcast show, Victoria’s Secret decided to take the event on tour across America. Another contributing factor to the termination of the fashion tour was its depiction of female sexuality, which – in the wake of the #MeToo movement – seemed outdated to a growing number of consumers.

Fashion 130
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

Pop-up stores quickly gained popularity for creating a sense of urgency and exclusivity among consumers, appealing to their desire for novel experiences and unique offerings. These ephemeral spaces offer a canvas for luxury brands to narrate their story, infusing tangible embodiment into the essence of their brand identity.

Artistic 147
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Why Viktoria & Woods is about creativity, inclusivity and sustainability

Inside Retail

Margie Woods launched her fashion label Viktoria & Woods in 2004 in Melbourne to offer women timeless pieces in their wardrobe, with knitwear at the heart of it. From a design perspective, we take a seasonless approach so that short trends don’t impact us as much.

Fashion 130