Ferrari’s flagship store in Milan combines heritage and innovation
Retail Focus
SEPTEMBER 13, 2021
A dramatic spectacle in the atrium is the suspension of a full-size Formula 1 car, an exact model of the same single-seater in which Michael Schumacher won the World Championship in 2002, which can be seen from all floors and all angles. . On the upper floor, the journey continues through an edited mix of products and bespoke installations.
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