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SMILE if you enjoy everyday design – Interview with Robert Bronwasser

Design Wanted

Bronwasser was also the ambassador for Dutch Design Week 2012, and in 2018 he designed and curated the Partner Country Presentation at Ambiente in Frankfurt. This agency formed the basis for SMOOL, the design studio I founded in 2002. It forces you to think about lines, shapes and proportions.

Design 98
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Ferrari’s flagship store in Milan combines heritage and innovation

Retail Focus

From the terracotta so typical of Italian architecture to the sinuous curves and lines of the cars themselves, every element of the store has been carefully thought through by the design studio to reflect the legacy of this world famous company. . I was hooked. What struck me was that it was a sport where design was the winner.