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SMILE if you enjoy everyday design – Interview with Robert Bronwasser

Design Wanted

Bronwasser was also the ambassador for Dutch Design Week 2012, and in 2018 he designed and curated the Partner Country Presentation at Ambiente in Frankfurt. This agency formed the basis for SMOOL, the design studio I founded in 2002. That is why I like to design consumer products and furniture.

Design 98
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Ferrari’s flagship store in Milan combines heritage and innovation

Retail Focus

A dramatic spectacle in the atrium is the suspension of a full-size Formula 1 car, an exact model of the same single-seater in which Michael Schumacher won the World Championship in 2002, which can be seen from all floors and all angles. . On the upper floor, the journey continues through an edited mix of products and bespoke installations.