Slam dunk: Brand Collective sees big basketball opportunity for Reebok
Inside Retail
MAY 1, 2022
The fashion and footwear retailer plans to open a handful of “small flagship” Reebok stores, invest in the brand’s online presence and boost its distribution through retail partners, such as Rebel, to capitalise on what CEO Eric Morris says is a “huge opportunity”. We believe there’s a huge opportunity in the market.”.
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