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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). Personalization capabilities: Choose a tool equipped for personalized communication through user segmentation and tailored content.

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How to turn reverse logistics into good CX

Inside Retail

This underserved segment represents huge potential, offering substantial benefits from both a customer and business-to-business (B2B) perspective. Benefits of the ‘inverse supply chain’ Managing C2B reverse logistics effectively can unlock a range of customer experience benefits and opportunities.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Teasers, mystery tactics, Easter eggs, hidden messages and clues, secret sessions, personalised fan engagement tactics, tailored concert experiences, and clever album rollouts are just a few of the strategies Taylor Swift has employed to create an ecosystem of experiences across different touchpoints while actively engaging the audience.

Marketing 290
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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

E zibuy and Gumtree , two companies that continue to see significant growth and engagement, share their perspective on the rise of e-commerce during the pandemic, the challenges they faced and how a tech solution driven by AI helps them personalise their experiences and unlock hidden revenue.

Tailored 246
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What John Lewis’ $195m deal with Google says about the future of retail

Inside Retail

From an end user perspective, it promises to accelerate the efficiency of the John Lewis partnership’s employees, allowing them to offer a more enriched customer-centric approach and wield data-driven insights for product and service refinement. “Not We’re looking forward to an era of fresh innovation,” Mian said.

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“Doing nothing wasn’t an option”: M.J. Bale CEO Matt Jensen

Inside Retail

Travelling – I like to travel a lot for work and with the family, and this also helps with fresh perspectives. As mentioned, we’ve accelerated our casual offerings over the years, whereas in the past I was almost exclusively focused on tailoring, it’s now a 50-50 split between designing tailoring and casual.

Tailored 260
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Meet rising star of the week: Kate Stansberry, beauty buyer, David Jones

Inside Retail

Coming out of the pandemic, there will be fundamental shifts in customer expectations from a retail experience perspective both instore and online. To be successful, buyers should listen to what the customer is saying and tailor their strategies accordingly. As a buyer you need to be passionately focused on the customer.