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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. CFOs demand greater demonstrable value from every dollar spent.

Balance 130
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Can a smaller-format Whole Foods help Amazon win in the grocery market?

Inside Retail

Last week, Amazon -owned grocery chain Whole Foods announced the launch of a new format store, Whole Foods Market Daily Shop, to make grocery shopping more convenient for urban consumers. Whole Foods Market Daily Shop is not the grocery retailer’s first foray into smaller storefronts. Amazon’s US$13.7

Marketing 130
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How to turn reverse logistics into good CX

Inside Retail

In the realm of commerce, a gap exists in the market – along with a major opportunity – particularly FOR large-scale item returns, within the domain of consumer-to-business (C2B) reverse logistics. This underserved segment represents huge potential, offering substantial benefits from both a customer and business-to-business (B2B) perspective.

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“This is a milestone in our expansion efforts”: Levi’s GM for South Asia

Inside Retail

The new 6000-square-foot store not only underscores the denim brand’s commitment to the Indian market but also showcases its innovative NextGen Indigo store concept, designed to enhance the consumer shopping experience.

Expansion 130
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Preparing for EOFY sales success: 2024 omnichannel approach

Inside Retail

Markets, bazaars, and special events also offer opportunities to showcase your products physically. Businesses need efficient shipping solutions, using an omni-courier shipping strategy, to manage costs. Convenient delivery options tailored to your customer base are essential. Here’s how it breaks down: Australia: 40 per cent.