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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

Jamie Hoey, country manager, Australia, with Wunderkind, says the importance of first-party data cannot be overstated. “If I look at it from a perspective that there is identifying it, then capturing it, then nurturing it. If you know who someone is, you’ve got their details; that’s very powerful.”

Strategy 240
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Can a smaller-format Whole Foods help Amazon win in the grocery market?

Inside Retail

Last week, Amazon -owned grocery chain Whole Foods announced the launch of a new format store, Whole Foods Market Daily Shop, to make grocery shopping more convenient for urban consumers. Whole Foods Market Daily Shop is not the grocery retailer’s first foray into smaller storefronts. Amazon’s US$13.7

Marketing 130
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How to turn reverse logistics into good CX

Inside Retail

In the realm of commerce, a gap exists in the market – along with a major opportunity – particularly FOR large-scale item returns, within the domain of consumer-to-business (C2B) reverse logistics. This underserved segment represents huge potential, offering substantial benefits from both a customer and business-to-business (B2B) perspective.

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“Doing nothing wasn’t an option”: M.J. Bale CEO Matt Jensen

Inside Retail

Bale director and designer Matt Jensen says the brand takes on the challenge of evolving with the market while honouring the pillars of the business. Matt Jensen: It was a difficult market environment when we launched back in September 2009, given it was the back end of the GFC. But I can’t remember it being too challenging.

Tailored 260
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“This is a milestone in our expansion efforts”: Levi’s GM for South Asia

Inside Retail

The new 6000-square-foot store not only underscores the denim brand’s commitment to the Indian market but also showcases its innovative NextGen Indigo store concept, designed to enhance the consumer shopping experience.

Expansion 130