Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

MAY 27, 2021

The surge in online sales has also led to increased customer expectations and a demand for better service and personalised experiences. By providing 1:1 personalised experiences, offers, services and products, Rokt helps businesses unlock new revenue opportunities and increase customer engagement.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Inside Retail

AUGUST 17, 2021

This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customers engaged and excited about what they are doing.”. A combined international effort is needed in tackling fashion’s problems head-on.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130