Remove Customer Engagement Remove Management Remove Perspective Remove Tailored
article thumbnail

Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

article thumbnail

Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

The surge in online sales has also led to increased customer expectations and a demand for better service and personalised experiences. By providing 1:1 personalised experiences, offers, services and products, Rokt helps businesses unlock new revenue opportunities and increase customer engagement.

Tailored 246
article thumbnail

5 innovative fashion tech brands you should know

Inside Retail

This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customers engaged and excited about what they are doing.”. A combined international effort is needed in tackling fashion’s problems head-on.

Fashion 130