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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

While the majority of brands view engagement as a social media post that garners many comments and reactions from followers, Swift has demonstrated that the ultimate goal should be to deliver a fan experience that can naturally lead to content virality and high engagement as a byproduct.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). Personalization capabilities: Choose a tool equipped for personalized communication through user segmentation and tailored content.

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How CBD Vapes Have Gained Popularity In Culture In 2024

Retail Focus

Moreover, vapes transcend functionality; they intertwine with cultural trends and social media influence. Therefore, beyond its first niche market, CBD vapes have become a mainstream culture that defines perspectives on medicine, rest, and well-being.

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How Puma’s F1 deal will help it reach a younger and more diverse audience

Inside Retail

billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media. It marks another step forward for the brand in the motorsports arena, so we are really looking forward to 2024 and beyond,” Thomas Josnik, Puma’s general manager of the motorsport business unit, told Inside Retail.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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Five Steps For A Successful Customer Advocacy Program

RetailMinded

The phrase the ‘Customer is King’ is often used by marketers and customer service managers to emphasize the importance of customer satisfaction. The way consumers select products and services has evolved and become more transparent due to increased consumerism, the internet, social media, search engines, and e-commerce.

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From smart mirrors to in-car shopping: the tech shaping retail’s future

Inside Retail

This can be seen by the adoption of QR codes – the use of which accelerated amid Covid-19 restrictions – self checkout in supermarkets and autonomous mobile robots, which are being utilised by major retailers for (among other things) logistical, supply chain and other inventory management tasks. The scenarios are endless.

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