Seafolly rescues rival Tigerlily from administration
Inside Retail
MAY 9, 2024
Women’s swimwear label Seafolly has acquired its rival Tigerlily, offering a lifeline for the struggling brand following its voluntary administration. Seafolly – owned by Hong Kong-registered Bondi Brands Group – has bought the brand from private equity firm Crescent Capital Partners via a deed of company arrangement for an undisclosed sum, Capital Brief reported.
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