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Will “shy” consumers come out for Singles Day? Global brands weigh in

Inside Retail

How much do consumers spend? “We’re optimistic about growth this year because the recovery seems to be stabilising and consumption is on a more clear upward trend,” said Jacob Cooke, co-founder and CEO of Beijing-based WPIC Marketing + Technologies. trillion yuan ($157.97 per cent rise in Cyber Week sales.

Consumer 130
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Beer Cartel invites consumers to buy up shares in the business

Inside Retail

The funds raised through Birchal will be used to improve the website, logistics and marketing. From a marketing point of view, it’s about making more people aware of us. Beer Cartel launched its beer subscription service back in 2009 and it now accounts for about 80 per cent of the online business, according to Kelsey.

Consumer 231
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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets.

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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

Australian online clothing rental company GlamCorner is adapting its offering as more brands look to launch their own branded rental service amidst major changes in consumer behaviour. According to Future Market Insights, the global online clothing rental market is currently worth US$1.9 The ‘Attenborough’ effect.

Fashion 246
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Parfums de Marly enters APAC for the first time and settles in Sydney home

Inside Retail

Following its 2020 marketing strategy rebrand, Parfums de Marly felt now was the right time to enter the Australian retail space with its French vision of excellence and luxury in opposition to standardisation, through in-store customer experience. billion in 2023 to US$69.25 We saw a lot of brands, stop producing and stop investing.

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Why Bunnings opened its doors to 20 of the world’s best DIY companies

Inside Retail

The retailer’s continual investment and focus on expanding its DIY offerings for consumers has given it an edge that international hardware retailers want in on. The global DIY retail market is dynamic and constantly evolving, and the value of sharing insights and learning from your peers can’t be overstated,” said Schneider.

Strategy 130
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A retail expert weighs in on Alibaba and JD.com’s approach to Singles Day

Inside Retail

While Alibaba seeks to offset declining consumer confidence with a wide array of 80 million discounted products and price reductions of up to 15 per cent, JD.com has chosen to break away from traditional pre-sales, offering genuine low prices on over 800 million products right from the get-go. event from 23 October through 11 November.

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