Will “shy” consumers come out for Singles Day? Global brands weigh in
Inside Retail
NOVEMBER 9, 2023
How much do consumers spend? While Alibaba started “Double 11” in 2009 to win over online shoppers with discounts and promotions, China’s major e-commerce platforms now all take part in it. ” On the day, single people treat themselves with gifts and presents, while also organizing social gatherings and parties.
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