Inside Retail

JANUARY 31, 2024

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

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Inside Retail

MARCH 26, 2024

Australian luxe-for-less beauty brand MCoBeauty launched into the US market this week and is now stocked in over 1,800 Kroger Co stores. Inside Retail: How did MCoBeauty approach entering into the US market? IR: Was MCoBeauty available to US consumers via e-commerce prior to launching into Kroger Co stores? SS: Absolutely.

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Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

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Marketing Consumer Gifts Engagement 147

Inside Retail

JANUARY 8, 2024

Consumers empowered by social media are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.

Consumer 245

Consumer Beauty and Health Social Media Accessories 245

Inside Retail

NOVEMBER 21, 2023

Consumers may be paying more for synthetic or lab-made diamonds that are less valuable than they seem, according to the latest research from Rapaport. Rapaport added that consumers must be careful when buying synthetic diamonds as jewellers promote the sale of synthetic diamonds because it allows them to make “windfall profits”.

Consumer 258

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Inside Retail

SEPTEMBER 7, 2023

With affordability and sustainability remaining top of mind for Australian consumers, an increasing number of individuals are turning to and relying on second-hand products. The resale furniture market in particular appears to be experiencing a boom period.

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Marketing Consumer Perspective Form 273

Inside Retail

FEBRUARY 20, 2024

In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. The generational disruptors Born between 1980-1995, Millennials are known for their thoughtful purchasing habits that place brand value and actions ahead of tradition, according to IMARC market research.

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Target Market Marketing Social Media Line 244

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”.

Social Media 147

Social Media Marketing Advertising Consumer 147

Inside Retail

APRIL 24, 2024

per cent in the first quarter, with consumer goods up 3.1 Since retail trade is a key input into broader consumer spending, which in turn is a massive component of GDP (as much as 45 per cent by some estimates), it stands to reason that the retail series might be a bit wonky too. Officially then, China’s retail sales rose by 4.7

Retail Sales 147

Retail Sales Consumer Planning Promotion 147

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Engagement Strategy Social Media 290

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130

Consumer Social Media Tailored Strategy 130

Inside Retail

AUGUST 29, 2023

per cent in the June financial year driven by soft consumer demand in all markets. million as demand remained volatile across its markets, despite a 12 per cent increase in the active customer base to 970,000. The post Soft consumer demand dents City Chic’s sales, fuelling loss appeared first on Inside Retail.

Consumer 246

Consumer Fashion Strategy Marketing 246

Inside Retail

APRIL 29, 2024

From superfood -enhanced coffees to spirit-less cocktails, the market for more natural and healthier beverage alternatives has never been stronger — even when it comes to energy drinks. As Manuel Gonzalez, general partner at AgFunder, pointed out, “Tekla and Karishma are the embodiment of founder market fit.

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Marketing Consumer Other Management 130

Inside Retail

JULY 27, 2023

Subscription-based meal kit provider Marley Spoon plans to revise its full-year revenue guidance after sales plummeted on soft consumer demand. million while the US market reported a 9.1 The post Marley Spoon reports soft consumer demand, revises guidance appeared first on Inside Retail. per cent increase to $67.37

Consumer 246

Consumer Pattern Planning Marketing 246

Inside Retail

APRIL 10, 2024

In an era marked by escalating living expenses and an ever-growing environmental consciousness, consumers worldwide are reshaping their purchasing behaviours, with potentially significant impacts on the retail industry. A birds eye view According to Zuniga, global consumer sentiment is increasingly prioritising sustainability.

Marketing 130

Marketing Consumer Social Media Shopping 130

Inside Retail

FEBRUARY 25, 2024

As Chinese consumer spending on luxury goods continues to surge, luxury brands are doing everything they can to enhance their overall appeal. According to Euromonitor research, Chinese consumer spending on luxury goods is expected to hit $88 billion by 2028.

Consumer 130

Consumer Social Media Fashion Contrast 130

Inside Retail

OCTOBER 7, 2022

Melbourne’s Queen Victoria Market has cracked down on the sale of inauthentic Aboriginal and Torres Strait Islander souvenir products, ahead of new laws which come into force next year. That signalled the way for the introduction of new laws to protect consumers and the Indigenous.

Marketing 342

Marketing Artistic Merchandising Line 342

Inside Retail

OCTOBER 9, 2023

They all contribute to the multibillion-dollar market for physical and digital collectables. A report by market research and consultancy firm Market Decipher states that the global collectables market was valued at US$426 billion in 2022 and is predicted to reach US$1 trillion by 2032. million in 2020 to US$17.7

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Marketing Hobbies Art Artistic 262

Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

Marketing 52

Marketing Social Media Advertising Outdoor 52

Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy. “As What’s the driver?

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Marketing Fashion Tailored Shopping 130

Inside Retail

DECEMBER 12, 2021

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The number of Australian consumers who made purchases through social media in 2020 was 5.3

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Social Media Marketing Engagement Form 298

Inside Retail

SEPTEMBER 6, 2023

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

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Marketing Perspective Balance Expansion 264

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Flow Marketing Social Media Promotion 287

Inside Retail

NOVEMBER 23, 2023

For the past few years, consumers have been more than willing to dip into their bursting savings accounts – thanks in large part to the pandemic – to spend on Black Friday. Because of the psychology of sales and the immediacy of it, there’s that fear of missing out, and many consumers are exposing themselves to making impulse purchases.”

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Consumer Balance Fashion Display 264

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

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Marketing Promotion Flow Strategy 278

Inside Retail

JUNE 14, 2023

An ever-evolving space According to Dr Seshan Ramaswami, associate professor of marketing education at Singapore Management University, Singaporeans were already in the process of transitioning to e-shopping for purchases before the pandemic hit.

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Marketing Balance Promotion Consumer 246

Inside Retail

JULY 11, 2023

In this year’s global edition of the Omnichannel Leadership Report from NewStore – a retail survey that audits around 275 brands across several key international markets – Australia has emerged as a frontrunner in providing consumers with outstanding omnichannel experiences.

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Consumer Perspective Location Marketing 227

Inside Retail

MARCH 20, 2024

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. China’s e-commerce market, worth $1.9

Retail Marketing 130

Retail Marketing Marketing Consumer Social Media 130

Inside Retail

OCTOBER 11, 2023

Comparatively, the Australian furniture market is worth $10.9 The United States is key to the King Living global expansion strategy and the market provides us with an unparalleled growth opportunity,” Woollcott said. “We According to Statista, the US furniture retail category is worth $379.6 per cent between 2023 and 2028.

Marketing 264

Marketing Expansion Planning Retail Space 264

Inside Retail

FEBRUARY 23, 2022

The e-commerce boom of the last two years has been felt across the globe, and the Australian market is no exception. If last year felt slightly less volatile than the one before it, it might be because business owners and markets as a whole have learned to keep a finger on the pulse of change and respond quickly.

Light 292

Light Consumer Social Media Shopping 292

Inside Retail

OCTOBER 16, 2023

Walmart and Petco are just the latest examples of a trend among both specialised pet care retailers like Petco and Chewy, and mass-market retailers such as Kohl’s, and Lowe’s, of expanding pet care services and product ranges to meet the needs of an increasingly pet-centred society. The pet perfume market alone was estimated to be worth US$1.4

Marketing 264

Marketing Apparel Accessories Accessories 264

Inside Retail

MARCH 31, 2023

Online bidding platform Ineda, has released an updated version of its marketplace, offering consumers somewhere to offer manufacturers and retailers a bid on electronics and appliances. Consumers can literally negotiate the best bargain on purchases. The customers will then wait to see if their bids are accepted.

Consumer 246

Consumer Planning Other Marketing 246

Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. The new campaign is intended to remind consumers of why they shop with The Iconic.

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Marketing Fashion Shopping Consumer 130

Inside Retail

FEBRUARY 11, 2024

And all of that will change the psyche of under-pressure consumers and the business sector. The recent soft retail figures could signal a low point as consumer confidence starts to build once again. All areas of the marketing mix need to be replanned to recognise this return to optimism. Wait too long and you’ll miss the window.

Consumer 130

Consumer Line Balance Promotion 130

Inside Retail

MAY 9, 2023

According to Colliers’ research, Australian consumers have spent 27 per cent on dining and restaurant services in the year’s first quarter. The luxury retail market also expects spending to increase through 2027, up 5.4 The post Immune to interest rates, young Aussie consumers are splurging appeared first on Inside Retail.

Consumer 244

Consumer Retail Marketing Marketing Retail Sales 244

Inside Retail

DECEMBER 4, 2023

The Christmas tree displays were built by Holiday Collective, a holiday design group focused on decorating for the commercial sector, and the scent is emitted by cold mist aroma diffusers from Scent Marketing Inc, a company specializing in scent and sensory experiences for retail and lifestyle brands like the Museum of Ice Cream and Baccarat Hotels.

Marketing 130

Marketing Display Department Stores Consumer 130

Inside Retail

APRIL 7, 2022

Eleanor Debelle, MD consumer at QBE Australia Pacific added: “Now, more than ever, we recognise the importance of online platforms and digital tools in customers’ day-to-day dealings, which is why we’re so pleased to be partnering with Kogan.”. The post Kogan to enter insurance market with QBE appeared first on Inside Retail.

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