2009 Consumer Contrast Marketing 
Inside Retail
MAY 1, 2024
It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets.
Inside Retail
FEBRUARY 1, 2024
Following its 2020 marketing strategy rebrand, Parfums de Marly felt now was the right time to enter the Australian retail space with its French vision of excellence and luxury in opposition to standardisation, through in-store customer experience. billion in 2023 to US$69.25 We saw a lot of brands, stop producing and stop investing.
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Inside Retail
JANUARY 25, 2024
As the world leaves that era in the rearview mirror, many businesses are facing the same dilemma on how to adapt to an ever-changing consumer landscape. After launching in 2009, it was acquired by Nordstrom for US$350 million in 2014, before shutting down in 2022. What and who is Stitch Fix?
Inside Retail
SEPTEMBER 13, 2023
Bale director and designer Matt Jensen says the brand takes on the challenge of evolving with the market while honouring the pillars of the business. Bale in 2009, some of the challenges you faced from the outset, and how you got the business off the ground during those early stages? But I can’t remember it being too challenging.
Inside Retail
MAY 18, 2021
Luxury goods sales fell by 23 per cent to $264 billion last year, the largest-ever drop and the first decline since 2009, as the pandemic forced shop closures and brought international tourism to a virtual halt. But the crisis does not seem to have had a lasting impact on consumers’ appetite and spending power for high-end wares.
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