2009 Consumer Marketing Tailored 
Inside Retail
MAY 1, 2024
It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets.
Inside Retail
SEPTEMBER 13, 2023
Bale director and designer Matt Jensen says the brand takes on the challenge of evolving with the market while honouring the pillars of the business. Bale in 2009, some of the challenges you faced from the outset, and how you got the business off the ground during those early stages? But I can’t remember it being too challenging.
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Inside Retail
DECEMBER 3, 2023
At the time, the focus was on Generation Z, those born between 1995 and 2009. The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. Children in this generation are no longer passive consumers but active co-creators.
Inside Retail
JANUARY 25, 2024
As the world leaves that era in the rearview mirror, many businesses are facing the same dilemma on how to adapt to an ever-changing consumer landscape. After launching in 2009, it was acquired by Nordstrom for US$350 million in 2014, before shutting down in 2022. What and who is Stitch Fix?
Inside Retail
JUNE 22, 2023
According to the group, Greece has continuously been among the fastest-growing markets in Europe under his leadership, with the company achieving three years of double-digit growth, and building market share in every business channel. Darrell has served as CEO of Logitech International since 2013.
Inside Retail
AUGUST 15, 2023
Market Lane Market Lane, an independent specialty coffee brand founded in 2009, has grown steadily over the years, expanding from its first shop and roastery at the Prahran Market to eight coffee shops in Melbourne, a bustling online shop, and a roastery in Brunswick East.
Retail Focus
FEBRUARY 8, 2024
Its origins can be traced back to the vibrant European Christmas markets, notably the Vienna December market in 1928, which showcased temporary installations and seasonal merchandise, laying the foundation for the temporary retail experience.
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