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Can brand values really benefit your bottom line?

Inside Retail

On the other hand, brands such as Kennards Hire have hardwired their values of customer dedication and commitment. So can a considered and concerted effort to embed and live your values actually deliver value to you, your people, your customers and your bottom line? Yes, even on the bottom line.

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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to. However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing.

Strategy 130
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Shein inks deal to design, distribute Forever 21 apparel line

Inside Retail

Online fashion retailer Shein has signed a strategic agreement with brand development platform Authentic Brands Group to design, manufacture and distribute a line of Forever 21 products. The line is said to leverage Shein’s on-demand production model, which helps reduce inventory waste.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales. Personalisation also drives loyalty.

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Post-BFCM: Four strategies to retain your new customers

Inside Retail

This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers. Savvy brands know BFCM isn’t the finish line – it is one important step along the way to building smarter long-term digital relationships with customers. What deals outperformed others?

Strategy 130
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The strategy behind Chemist Warehouse’s online marketplace launch

Inside Retail

We’ve had that problem for many years, and our original thinking behind the marketplace was to allow some of the brands we sell to range their entire product line online, which they can’t do in-store.”. The other reason the business went down the marketplace route, Blatt explained, has to do with logistics.

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‘Crises drive innovation’: ARA CEO talks strategies for Australian retailers

Inside Retail

And all of this is taking place whilst retailers also navigate the largest set of government reforms in decades and a retail crime wave that is impacting the well-being of workers and the bottom line of companies.” AI will allow retailers to predict trends and behaviours, giving them the tools to proactively shape their strategies.  AI

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