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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales. Personalisation also drives loyalty.

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Post-BFCM: Four strategies to retain your new customers

Inside Retail

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. What deals outperformed others?

Strategy 130
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Core strategies retailers can use to help convert browsers into customers

Inside Retail

Braze is a cloud-based customer engagement platform designed to help businesses of all sizes manage customer interactions to improve product experience, retention rate, lifetime value, and return on investment. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

Strategy 130
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“At the starting line”: Building relationships and loyalty over Ramadan

Inside Retail

While certain retailers are identifying the commercial opportunities associated with the month of Ramadan, an expert suggests that Australian retailers are still “at the starting line” when it comes to authentic engagement with the Muslim community. Everyone is at the starting line,” she said.

Line 130
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Retail rush to digital exposes big gaps in strategy and vision new survey reveals

Retail Focus

79% point to big gaps between digital strategy and what can actually be achieved (significantly higher than the study’s overall cross-industry figure of 64%). 67% think that their organisation lacks a clear digital strategy. Leon Gauhman, co-founder and chief strategy & product officer of digital product consultancy Elsewhen.

Strategy 239
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Return-to-Office Strategies Failing? The Coffee Shop Effect Can Help Brew Success

All Work

On a daily basis, coffee shops around the world are filled with people tapping away at their laptops, working on individual tasks, or engaged in meetings or conversations of various sizes. However, there are plenty of other designers who claim that busy and loud and music-filled coffee shops are their favorite places to get their work done.