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Can brand values really benefit your bottom line?

Inside Retail

So can a considered and concerted effort to embed and live your values actually deliver value to you, your people, your customers and your bottom line? Yes, even on the bottom line. The post Can brand values really benefit your bottom line? appeared first on Inside Retail Australia.

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Shein inks deal to design, distribute Forever 21 apparel line

Inside Retail

Online fashion retailer Shein has signed a strategic agreement with brand development platform Authentic Brands Group to design, manufacture and distribute a line of Forever 21 products. The line is said to leverage Shein’s on-demand production model, which helps reduce inventory waste.

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Five key strategies for retailers to master private label success

Inside Retail

Centric’s e-book details five core strategies retailers can adopt to boost their private-label business. In summary: Strategy 1 – Optimise costing for high-profit margins: A crucial point in the highly competitive retail landscape, cost optimisation ensures profit margins and sustainable growth.

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How Aussie retailers can avoid the Black Friday nightmare before Christmas

Inside Retail

So while the sales period may have shown top-line growth in revenue and volume, digging into the numbers now tells us that in many cases these sales were just shifted forward from the traditional Christmas period – at big discounts for consumers. Well, strategy matters. So what can we do about all of this? This is natural.

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Post-BFCM: Four strategies to retain your new customers

Inside Retail

This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers. Savvy brands know BFCM isn’t the finish line – it is one important step along the way to building smarter long-term digital relationships with customers.

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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

With tag lines like #DeathToPlastic, a cheeky nod to the recyclability of its aluminum packaging versus traditional water beverages plastic components, Liquid Death’s tongue-in-cheek marketing and edgy visuals appeal strongly to its millennial and Gen Z consumer base.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. It’s vital for the right hand to know what the left hand is doing to ensure a cohesive and effective customer engagement strategy.