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From New Balance to Louis Vuitton: Why brands are tapping into tennis

Inside Retail

Old sport, New Balance approach. New Balance recently signed a three-year deal as the official performance apparel and footwear provider of the Australian Open and United Cup. This means the brand will have a retail presence at the Grand Slam Oval and a custom AO co-branded line of apparel.

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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. Frame your marketing strategies in terms of financial metrics they understand and care about. Here are strategies for success: 1. To build a strong working relationship with your CFO, speak their language.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. Brand values Hefer said that the New Balance brand has always been known for quality, fit and craftsmanship.

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Thankyou co-founder Daniel Flynn on balancing ‘work-life tension’

Inside Retail

There’s the growth bucket, and here I’m involved in developing overall strategy as well as ideating new products and exploring new growth opportunities; this also includes pitching ideas, helping promote the brand through interviews, podcasts or speaking engagements and mapping new communication strategies to help grow brand awareness.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales. Personalisation also drives loyalty.

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The Merchandise Planning balancing act has never been more tippy

Inside Retail

The implications of this for a retailer’s bottom line, and their balance sheet, are enormous and quickly becoming the single biggest issue facing the industry today. All retailers know that finding the perfect balance between stock levels, sales and margin is a nirvana that is impossible to achieve.

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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. A 30-point gap in market share demanded a plan like no other. We knew when the right Nike shoe was fitted, the running experience matched or exceeded every other brand. You draw the line and we’ll cross it. ASICS had 44 per cent.

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