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How to understand contradictory consumer behaviour: study

Inside Retail

Understanding consumer behaviour is critical to creating a relevant retail offer and marketing message, but what happens when consumers behave in contradictory ways? Many retailers will recognise the reality that despite consumers saying they care about sustainability , their spending tells a different story.

Consumer 263
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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Is it really one or the other?

Marketing 246
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How changing consumer tastes are driving China’s competitive coffee market

Inside Retail

“The Chinese consumer is increasingly adopting Western lifestyles and coffee is obviously one of the beverages that represent that,” said Jason Yu, greater China managing director of market research firm Kantar Worldpanel. Each one is trying to grab as big a share as they can of the growing market, he said.

Consumer 130
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Will Harry’s reported IPO be different from other popular retail brands?

Inside Retail

According to a report by Reuters on March 7, US-based consumer packaged goods (CPG) company Harry’s Inc has confidentially filed for an initial public offering (IPO) with the help of major investment banks, including Goldman Sachs, JPMorgan, Barclays, and Wells Fargo. billion in 2024, expanding at a compound annual growth rate of 3.33

Other 130
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

Marketing 259
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Consumers warned of overpricing as synthetic diamonds price plummets

Inside Retail

Consumers may be paying more for synthetic or lab-made diamonds that are less valuable than they seem, according to the latest research from Rapaport. As synthetic diamond prices continue to fluctuate, some retailers are pricing them at a premium while others sell them at a much lower price.

Consumer 258