Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences.

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Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

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Inside Retail

AUGUST 13, 2023

The story so far “With the opening of our new physical store at Funan Mall, Barehands has implemented our omnichannel strategy of marketing, outreach and brand building,” Germaine Lye told Inside Retail. She sees this hybrid approach as the way to go in Singapore and other APAC countries, as the enterprise gradually expands overseas.

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RetailMinded

OCTOBER 20, 2023

Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. Upselling allows you to capitalize on your current customer base, making your marketing efforts more cost-effective. By listening to their preferences and objections, you can refine your offerings and marketing strategies.

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Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

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Inside Retail

DECEMBER 10, 2023

On the other side of the room, an open shoebox reveals a pair of super limited edition Levi’s x Crocs All-Terrain Clogs made with deadstock denim upcycled by Japanese designer Proleta Re Art. By the 1990s, however, the business was starting to face increased competition from cheaper brands and lose cachet with younger consumers.

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Inside Retail

APRIL 24, 2024

Legacy denim brand, Levi Strauss & Co has rolled out a direct-to-consumer first strategy across its East Pacific Asia market. Inside Retail sat down with Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, to unpack what the future of the DTC-first strategy means for the Asia market.

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Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Retail Marketing Marketing Social Media Display 52

RetailMinded

SEPTEMBER 19, 2023

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This involves detailed research and data analytics to gain insights into consumer trends and tastes.

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Inside Retail

NOVEMBER 20, 2023

The first is the need to focus on the fundamentals of running a great e-commerce business, both for consumers and for the company. That’s opportunity number one, and – probably very similar to most other retailers – you just have to be excellent every day on funnel. One is the opportunity to expand our choice count.

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Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

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Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. With a rich background spanning finance, entrepreneurship, and brand development, Yadav embodies the brand’s ethos of innovation and consumer-centricity. At the helm is Mohit Yadav.

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Inside Retail

JUNE 4, 2024

It offers tailored shirts, pants and blazers alongside t-shirts, denim and trench coats – core wardrobe essential pieces for the dynamic modern woman. Inside Retail: The athleisure market is experiencing a shift towards functional everyday wardrobe staples. Similarly, Ode is a step away from activewear.

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Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

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Inside Retail

JUNE 11, 2024

We spoke with the Castlery co-founder Declan Ee about how the brand has thrived while other furniture DTC enterprises from the same era failed. At that time, it was the launch of everything bespoke – bespoke tailoring, bespoke cocktails – so we thought we could be a cool little bespoke underground furniture brand.

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Inside Retail

SEPTEMBER 13, 2023

Bale director and designer Matt Jensen says the brand takes on the challenge of evolving with the market while honouring the pillars of the business. Matt Jensen: It was a difficult market environment when we launched back in September 2009, given it was the back end of the GFC. But I can’t remember it being too challenging.

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RetailMinded

JUNE 9, 2021

Marketing to people who are all about luxury needs to be…well, luxurious. . Marketing can be challenging in general, no matter who you’re promoting to. The added pressure of having to tailor all your strategies in a way that attracts high-end clientele could make you feel like marketing is just impossible. .

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Inside Retail

SEPTEMBER 27, 2021

Consumer data is undoubtedly a critical resource for retailers. Much has been written about the value of data for better understanding customers, tracking and forecasting trends, optimising front- and back-of-house operations, and a host of other business functions. The data retailers collect can also have value to consumers.

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RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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Inside Retail

APRIL 28, 2024

This has set new standards for delivery speed, prompting other retailers to match these expectations with same-day and on-demand shipping options – or be left behind. Post-Covid, consumers have moved back to a choice of shopping in store or online, meaning e-commerce stores need to work extra hard to keep shoppers satisfied.

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Inside Retail

NOVEMBER 7, 2023

The not-for-profit is also responsible for providing grocery options which are in line with the needs and demands of the consumers it services. The other factor is the cost when something goes wrong. A bar of chocolate might cost consumers more, but we can sell fresh produce cheaper.

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Retail Focus

MAY 29, 2024

Retailers are leveraging data analytics and artificial intelligence (AI) to tailor experiences to individual customers. The Benefits of Experiential Retail for Consumers and Brands Experiential retail offers numerous benefits for both consumers and brands, transforming the way people shop and interact with products.

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Inside Retail

DECEMBER 5, 2022

German sleep tech company Emma is expanding its presence in Australia through a new partnership with Everyday Market, Woolworths’ online marketplace for household appliances, electronics, toys, home decor and more. Everyday Market is Emma’s first official retail partnership in Australia, but it won’t be its last.

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Inside Retail

AUGUST 22, 2023

It recently opened its most expansive store in Southeast Asia in SM North Edsa in Manila, where customers can tailor Levi’s items to mirror their unique style and personality. The Tailor Shop has also been another remarkable success. The Tailor Shop has also been another remarkable success.

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Tailored Strategy Consumer Shopping 130

Inside Retail

MAY 1, 2023

Some of the ways that retailers are using data analytics include: Customer segmentation and personalisation Consumers increasingly expect personalisation and to do this retailers need to segment customers in increasingly more granular ways – things like demographics, buying behaviour, preferences and purchase history.

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Inside Retail

APRIL 11, 2023

German bedding retailer Emma Sleep is set to expand its presence across the Australasian market, with the brand growing its product range across New Zealand, and working toward ambitious, financial goals. We entered the Australian and New Zealand market because we want to bring our sleep expertise to as many markets as possible,” he said. “We

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Inside Retail

AUGUST 3, 2023

Demographic shifts are changing the nature of consumer spending. While Baby Boomers and Gen X still represent the money – in other words, they have the most disposable income to spend, Gen Y and Z represent the masses. They don’t like traditional sales tactics, and instead look for brands that align with their values.

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Inside Retail

NOVEMBER 5, 2023

When managed efficiently, this data becomes the roadmap to winning over consumer hearts and wallets for the upcoming year and beyond. Effective utilisation of customer data for festive marketing Reaping the benefits of customer data is only half the battle. This demonstrates how data can translate into tangible sales increases.

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Inside Retail

MAY 21, 2024

Additionally, Mytheresa has been tailoring its product offering to top spenders, who make up 40 per cent of the brand’s revenues. per cent versus the year prior, positioning the US as Mytheresa’s biggest market, accounting for 22.3 The increased attention from US consumers was certainly not achieved by accident.

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Inside Retail

JANUARY 11, 2022

The casual dining space is an open market, with no one chain claiming more than 5 per cent of dining out business. Delivery will keep growing as this service evolves and consumers continue to value convenience. How do you differentiate yourself in the market? What’s happening in your business regarding locations and rent?

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Inside Retail

OCTOBER 7, 2022

per cent – retailers might be expecting tough economic conditions, as consumers are expected to cut back. . Customers were spending more on clothing, footwear and personal accessories, department stores and cafes and restaurants in July 2022, compared to the 12 months prior, and consumer sentiment was also up, by 3.9 she said. “Not

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Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. The e-commerce player recently launched The Terminal by ZALORA, a real-world pop-up, which ran from November 2nd to November 13th.

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Fashion Tailored Engagement Shopping 130

Inside Retail

AUGUST 22, 2023

The athleisure market has been on the rise for many years, driven by factors, such as the casualisation of consumers’ wardrobes and the rise of sneakers and streetwear as aspirational style trends. In February, Losano collaborated with 3D knit production house Tailored Industry to launch a six-piece knitwear collection.

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Retail Focus

JUNE 27, 2022

ESW, the world’s leading global direct-to-consumer (DTC) ecommerce company, announced today that it had successfully completed its previously announced acquisition of Scalefast, a Los Angeles-based, end-to-end ecommerce solution provider. Tommy Kelly, Founder & CEO, ESW. “We www.esw.com.

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Retail Focus

MARCH 6, 2024

Blockchain’s decentralised ledger records every supply chain transaction, making it possible for brands and consumers to track luxury goods from production to sale, thus ensuring authenticity and integrity. The adoption of blockchain has a significant impact on both consumers and retailers.

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Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

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