Retail Times

AUGUST 16, 2024

Storyblok, the modern content management system (CMS) for all teams, has released a survey of 200 businesses and 200 consumers which illustrates how quickly AI has impacted consumer behaviour online. Nearly one in five consumers now use AI tools as their primary source of information when deciding whether to purchase a product.

Consumer 115

Consumer Strategy Marketing Management 115

Retail Focus

JUNE 26, 2023

Online businesses will live or die depending on their SEO strategy as the ruthless toll of the cost of living crisis means almost a third of businesses went to the wall, reveals the latest government statistics. Something that is vital as most consumers opt to buy from a business on top of page one. It’s a faff but a necessary one.

Strategy 246

Strategy Marketing Consumer Other 246

Inside Retail

FEBRUARY 29, 2024

Amid a cost-of-living crisis, Australian consumers are seeking value in their purchases, creating an opportunity for private-label brands to emerge as significant players in the retail industry. So how can retailers capitalise on this consumer shift – and be sure of success? ” Globally, private-label products account for 19.4

Strategy 130

Strategy Planning Concept Merchandising 130

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130

Consumer Social Media Tailored Strategy 130

Inside Retail

FEBRUARY 1, 2024

As the Lunar New Year approaches, retailers around the globe are eagerly gearing up to embrace the festive spirit and capitalise on the significant market opportunities that this joyous occasion brings. Another company rolling out huge discounts in the Chinese market is JD.com.

Strategy 130

Strategy Marketing Consumer Promotion 130

Inside Retail

OCTOBER 20, 2024

Another way Ulta Beauty uses technology to enhance the customer experience is by investing in educational video content from beauty brands to enhance the store associate’s ability to educate the consumer about a product.

Consumer 130

Consumer Accessories Accessories Engagement 130

Inside Retail

JULY 14, 2023

Third-party data is collected across external websites and apps, and tends to deliver general customer segments, rather than specific information. The way the data is captured means that businesses will be able to glean a far greater amount of information from it, which could be invaluable during a time of shifting consumer behaviour.

Strategy 238

Strategy Marketing Form Consumer 238

Retail Focus

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 130

Consumer Shopping Strategy Retail Design 130

Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. Besides being a fun and effective way to enhance customer engagement, gamification can encourage consumer behaviours such as logging into an app to try a new product or sharing a recommendation on social.

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

RetailMinded

JUNE 19, 2024

You know health-conscious customers are reshaping the market, right? From innovative product selections to smart advertising campaigns, you need fresh strategies. Create Educational Video Content: Develop short, informative videos that explain the benefits of your products or share healthy lifestyle tips.

Strategy 52

Strategy Marketing Social Media Tailored 52

Retail Focus

OCTOBER 21, 2021

They make it easy for us to understand new information and are an audio-visual treat with its make elements of design and color. . A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. There is a reason why videos are in demand.

Strategy 130

Strategy Social Media Marketing Advertising 130

Inside Retail

JULY 20, 2023

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

Consumer 246

Consumer Strategy Target Market Shopping 246

Retail Focus

SEPTEMBER 1, 2024

Doing so will enable you to improve consumer satisfaction, volume of sales, and long-term consumer loyalty. Focusing on the online customer journey is more important now than it has ever been, with more and more consumers preferring digital stores to physical ones. The first stage relates to brand awareness.

Customer Retention 130

Customer Retention Strategy Shopping Engagement 130

Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Ng said that consumers appreciate seeing brands come together, or extending their offerings into new formats or categories.

Strategy 130

Strategy Social Media Consumer Engagement 130

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

Strategy 52

Strategy Marketing Social Media Advertising 52

Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

Consumer 263

Consumer Department Stores Contrast Engagement 263

Inside Retail

SEPTEMBER 8, 2024

With many Australian consumers continuing to moderate their discretionary spending due to the ongoing cost-of-living crisis, overseas markets could offer a lifeline to struggling local retailers. With a population of over 4.5 billion people, Asia presents an enormous opportunity for Australian brands to expand.

Marketing 113

Marketing Consumer Engagement Tailored 113

Inside Retail

DECEMBER 5, 2023

A 2023 BFCM Aftermath Report by Klaviyo – an intelligent marketing automation platform – found that 25 per cent of all consumers and 32 per cent of Gen Z consumers are still holiday shopping post-BFCM. For starters, consider these guiding questions: What marketing initiatives worked well for this BFCM?

Strategy 130

Strategy Engagement Flow Promotion 130

Inside Retail

JULY 10, 2024

Shepard was inspired to start the brand based on his own experiences searching for such products, and he knew other consumers were looking for the same thing. Tapping into this much-underserved market has led to steady growth for Both& since it officially launched in 2020. per cent from 2022 to 2030 to reach an impressive $3.2

Apparel 130

Apparel Consumer Strategy Fashion 130

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”.

Social Media 147

Social Media Marketing Advertising Consumer 147

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. The second is that, in a cut-throat market, there are more companies competing for our trust, and using increasingly sophisticated techniques to earn it.

Advertising 162

Advertising Consumer Curate Social Media 162

Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.

Consumer Electronics 264

Consumer Electronics Strategy Consumer Management 264

Retail Bound

JULY 5, 2023

The traditional approaches that once dominated the market have evolved into a new era known as “Product Marketing 2.0.” ” This innovative approach emphasizes the power of digital strategies in creating maximum impact for new products. Section 3: Crafting a Digital Launch Strategy 3.1

Strategy 52

Strategy Marketing Social Media Engagement 52

Inside Retail

JULY 28, 2024

On the one hand, operating costs are elevated; on the other, consumer preferences are frequently changing amid cost of living pressures. In response, retailers are proactively developing new strategies to optimise operations and adapt their offerings, pricing and customer service to keep pace with consumer expectations.

Consumer 147

Consumer Other Marketing Strategy 147

Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. There are three primary types of retail marketing. Today, online marketing has revolutionized everything. What Is Retail Advertising?

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

MAY 29, 2023

The increased cost of living is forcing consumers to be more considered in their shopping behaviour. With consumers spending carefully, retailers need to invest smartly. Using insights from a broad reach of our experimentation programmes, Tryzens has compiled some key strategies to help you focus on CRO. Growth of 3.5

Strategy 130

Strategy Perspective Display Shopping 130

Inside Retail

SEPTEMBER 9, 2021

While Aldi isn’t the only retailer to use this form of limited-time offer, and certainly not the first, its Special Buys have become synonymous with the brand and a huge hit among consumers. In some cases, they are so popular that consumers literally fight for them. Scarcity is a powerful motivator for consumer behaviour.

Strategy 259

Strategy Consumer Social Media Other 259

Inside Retail

NOVEMBER 4, 2024

Swarovski’s latest marketing campaign, featuring pop diva and “Wicked” star Ariana Grande, is the latest indication of the brand’s positive performance in recent months. In a market where mid-tier and luxury brands are struggling to stay afloat, let alone increase their profits, Swarovski certainly did not achieve these results by accident.

Strategy 130

Strategy Merchandising Perspective Marketing 130

Inside Retail

JUNE 27, 2023

After pushing Australian businesses to consider environmental and social issues for over a decade with no apparent results, consumers now find it difficult to believe brands’ claims that they’re going green, according to a recent report by strategy firm Possible. Marketing sustainable claims isn’t as easy as it seems, however.

Consumer 246

Consumer Marketing Concept Engagement 246

Inside Retail

JUNE 20, 2021

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242

Consumer Beauty and Health Consumer Electronics Social Media 242

Retail Focus

MAY 26, 2022

Then you spend an hour diving down a deep rabbit hole, looking through reviews, company information or whatever helps you sleep at night, trying to figure out if the seller is legit, and if so you enter your credit card information, purchase the shoes directly from the site, and promptly send those puppies straight to your front door. .

Marketing 246

Marketing Consumer Flow Shopping 246

Inside Retail

OCTOBER 25, 2024

Hoey says that if a brand wants to become more mature in its digital strategy, the more first-party data it can collect around an individual, the better it can target its communications. That’s where we are seeing more growth in first-party data strategies, where marketers are looking at how they can replace cookies.

Strategy 242

Strategy Perspective Tailored Promotion 242

Inside Retail

OCTOBER 23, 2024

Despite the economic downturn, the centre’s success is rooted in its ‘carefully curated’ leasing strategy. By introducing first-to-market brands like On and Ganni, alongside globally recognised flagships like Lululemon and Uniqlo, we ensure that our retail mix resonates with Melbourne’s diverse, fashion-savvy audience.”

Curate 130

Curate Strategy Pattern Fashion 130

RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. This will inform the activities, tactics and channels that you will use to draw in customers.

Strategy 98

Strategy Marketing Social Media Advertising 98