Inside Retail

FEBRUARY 1, 2024

As the Lunar New Year approaches, retailers around the globe are eagerly gearing up to embrace the festive spirit and capitalise on the significant market opportunities that this joyous occasion brings. Another company rolling out huge discounts in the Chinese market is JD.com.

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RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. Whether you are in the run-up to launching a new product or service or trying to boost and improve existing ones, a well-constructed strategy makes all the difference.

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Inside Retail

JULY 14, 2023

Third-party data is collected across external websites and apps, and tends to deliver general customer segments, rather than specific information. The way the data is captured means that businesses will be able to glean a far greater amount of information from it, which could be invaluable during a time of shifting consumer behaviour.

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Inside Retail

DECEMBER 5, 2023

A 2023 BFCM Aftermath Report by Klaviyo – an intelligent marketing automation platform – found that 25 per cent of all consumers and 32 per cent of Gen Z consumers are still holiday shopping post-BFCM. This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers.

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Retail Times

OCTOBER 5, 2023

Even if digital communication has evolved to become faster and more convenient, many business leaders still consider email marketing one of the best ways to nurture and generate leads. Moreover, […] If you want more information Retail Times get in touch! Retail Times - Retail news, reports, analysis & comment

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Retail Focus

OCTOBER 21, 2021

They make it easy for us to understand new information and are an audio-visual treat with its make elements of design and color. . A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. There is a reason why videos are in demand.

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Inside Retail

FEBRUARY 18, 2024

I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. The concept of selling and marketing a product, and brand became second nature and a part of my identity. When I finished school I turned down a law degree to continue alongside Hannah in the business.

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Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. People are now actively seeking out information and trying to understand the manufacturing and production practices.

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Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Meet the new players Meta’s Facebook and Instagram, alongside TikTok, have had a chokehold on performance marketing, but there is a new cohort of social media apps ready to offer a new platform for brands to leverage.

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RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. This will inform the activities, tactics and channels that you will use to draw in customers.

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Inside Retail

JANUARY 26, 2023

Almost a decade ago, Harvard Business School professor Gary Pisano famously wrote that companies should consider creating an innovation strategy. Today, an innovation strategy is not just an optional nice thing to have — it’s a requirement for companies that want to be successful.

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Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Retail Bound

SEPTEMBER 13, 2023

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. Whether you’re a seasoned crowdfunder or just starting out, these ten strategies will give you the knowledge and tools you need to master the art of crowdfunding. Look no further! billion by 2025.

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Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

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Creative Displays Now

OCTOBER 11, 2023

So, what is seasonal merchandise, and how can you execute a seasonality strategy effectively? In this guide, we’ve outlined all you need to know about what seasonal merchandise is and five seasonal merchandising strategies you can implement for retail success. What Is Seasonal Merchandising?

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Inside Retail

APRIL 29, 2021

Lacoste Japan’s Manager of CRM/Marketing Koji Aono said, “This time, our major innovation was to see if we could take action based not only on behavioural history data, but also on the customer’s needs. We will continue to support data marketing that adapts to various B2C markets.”. Check it out here.

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Inside Retail

APRIL 10, 2024

The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price. The bigger picture According to Zuniga, the secondhand market is evolving in fascinating ways across the globe, driven by the awareness around sustainability and corporate environmental responsibility. “In

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Retail Times

MARCH 13, 2024

Zalando is evolving its strategy to build the leading pan-European fashion and lifestyle e-commerce ecosystem around two growth vectors: Business-to-Consumer (B2C) and Business- to-Business (B2B). Retail Times - Retail Times, the free online source for all retail sector news

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Retail Focus

MARCH 5, 2024

Sitoo , a leading could-native Point of Sale (POS) and Unified Commerce Platform, has been recognised in the 2024 Gartner® Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers. Sitoo helps global fashion and lifestyle retailers create positive shopping experiences every time and everywhere.

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Inside Retail

MAY 3, 2023

In this article, we will explore the supply chain risks associated with China and the strategies that businesses can adopt to mitigate them. The bulk purchase of products is also a good strategy. There are a number of software solutions available in the market to share information and for track and trace.

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Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. The idea is not a new one.

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Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

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Trade Show Booth Companies - Trade Group

MAY 3, 2024

Marketers spend numerous pre-show hours getting everything ready, from the exhibit to in-booth video presentations to effective lead capture. An effective post-show strategy requires a concerted effort from both the marketing and sales departments. What is marketing responsible for? Planning for a trade show is not easy.

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Inside Retail

OCTOBER 4, 2021

This is also true from a cost perspective, with our conversion lag data indicating the first two weeks of October are the best time to market to customers at a more cost-effective rate. Take your marketing a step further and do outreach to ensure you’re included in third-party sales round-ups and seasonal gift guides. What’s your plan?

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Inside Retail

JUNE 26, 2023

The pet food market in India is expected to grow by approximately 20 per cent annually over the next five years to reach over $1.2 According to Dr Shashank Sinha, CEO and veterinarian of Drools, the company has implemented various strategies to ensure the brand’s success and growth.

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Inside Retail

APRIL 22, 2021

The salon also features point-and-learn technology, through which customers can discover more about a product by simply pointing at it on the shelf prompting information and brand videos to appear on the screen in front of them. Pascal Martin, partner at OC&C Strategy Consultants, said “it’s all about consumer data”.

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Inside Retail

MARCH 12, 2023

Instead, they should double down and make every marketing dollar count by using data to their advantage. As a veteran in digital marketing, I have a few pieces of advice that can help retail businesses get the most value out of their marketing budget. Marketing efforts become more effective, but they also ensure memorability.

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Inside Retail

SEPTEMBER 9, 2021

Strategies like Aldi’s Special Buys play on this variety seeking behaviour. In fact, a recent academic study 1 highlighted the ways scarcity affects consumers throughout their entire purchase journey; from the way we search for information and evaluate alternatives, to how we make a purchase and even how we use a product or service.

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Trade Show Booth Companies - Trade Group

MARCH 18, 2024

But thanks in part to them, marketing strategies like experiential or immersive marketing will become more important than ever. Second, AI-generated content is changing current digital marketing tactics. Bing at least cites articles and blogs where it got its information from. Here’s why.

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Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Inside Retail

NOVEMBER 14, 2023

As consumers constantly chase ‘the next best thing’ brands and retailers are realising more than ever the importance of accurately predicting demand and getting new products to market in as short a time as possible. Now, contrast that with a visual board where the information is brought directly out of the PLM.

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All Work

APRIL 15, 2022

While it’s important to consider the timing, it’s more important for organizations to leverage this opportunity to reimagine post-pandemic work by asking bolder questions, and developing visionary answers with a fresh strategy. How can we employ a workplace strategy that best supports culture and growth goals?

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Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?

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Trade Show Booth Companies - Trade Group

APRIL 25, 2024

To make the most of your trade show experience, you must deploy some sharp at-show marketing tactics that keep you on top of the game. Here are 10 At-show marketing tactics to use at every trade show you exhibit at: 1. Offer valuable resources like white papers, case studies, or industry reports in exchange for contact information.

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Inside Retail

MARCH 29, 2022

Nike had 14 per cent market share of technical running shoes. A 30-point gap in market share demanded a plan like no other. One of the best marketers I’ve worked with (an innate rebel himself and a very dear friend), Michael Scott, led the brand planning process. But we were getting our butts handed to us on a plate by ASICS.

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Inside Retail

APRIL 28, 2024

Let’s unpack three trends to get a snapshot of the powerful delivery strategies top retailers are using in 2024… Same-day delivery: from ‘nice-to-have’ to necessity This year, speedy delivery has become essential. In fact, 33.7 Staying agile with delivery options is key. How can retailers keep up in 2024?

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Inside Retail

MAY 1, 2024

One entrepreneur hoping to capture a share of this growing market is Jordan Mylius, who previously drove the global growth of self-tanning and skincare brand Bondi Sands and is seeking to achieve a similar result with his recently launched hair care brand, Hairification.

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