Retail Times

APRIL 22, 2024

In the evolving landscape of retail and online betting, innovative marketing strategies are critical for gaining and maintaining market share. Key marketing strategies in betting Leveraging influencer Partnerships Influencer marketing […] If you want more information Retail Times get in touch!

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Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

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Inside Retail

DECEMBER 19, 2023

A shift in Chinese retailers’ strategy toward lower-priced goods and services to win cost-conscious consumers risks embedding the country’s recent deflationary trends more permanently into the world’s second-largest economy. “It is definitely a price decrease or low inflation environment now.

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Inside Retail

FEBRUARY 2, 2024

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

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Inside Retail

JANUARY 8, 2024

Craveable Brands has named Ben Simmons as the new marketing director for Oporto Australia, effective from late last year. Simmons was previously the GM of marketing and operations for Taco Bell at Restaurant Brands Australia and the senior marketing manager at KFC.

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Retail Focus

JUNE 26, 2023

Online businesses will live or die depending on their SEO strategy as the ruthless toll of the cost of living crisis means almost a third of businesses went to the wall, reveals the latest government statistics. A good SEO strategy should get you to the top without blowing all your marketing budget. How long will it take?

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Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

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Inside Retail

MAY 2, 2024

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. The post Why retail needs a whole new strategy to target Gen Z appeared first on Inside Retail Australia.

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Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. There are three primary types of retail marketing. Today, online marketing has revolutionized everything. What Is Retail Advertising?

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Inside Retail

OCTOBER 5, 2023

Pandora has announced its growth strategy for the coming years, aiming to build the position as a full jewellery brand across accessible price points. To achieve this target, the Copenhagen-based company will increase investments in brand desirability and the store network with a refreshed marketing strategy and elevated in-store experience.

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Inside Retail

FEBRUARY 1, 2024

As the Lunar New Year approaches, retailers around the globe are eagerly gearing up to embrace the festive spirit and capitalise on the significant market opportunities that this joyous occasion brings. Another company rolling out huge discounts in the Chinese market is JD.com.

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Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals. Creative agency suit: OK, great.

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Inside Retail

APRIL 17, 2024

The gaming app market is booming, particularly in Apac, where 48 per cent of all gaming app installations occurred last year and users spend 35 minutes per session, according to a report by measurement and analytics company Adjust. Enriching the user journey is all about fostering retention and nurturing loyalty.

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Inside Retail

DECEMBER 1, 2022

Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology. Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy.

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RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. Whether you are in the run-up to launching a new product or service or trying to boost and improve existing ones, a well-constructed strategy makes all the difference.

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Inside Retail

DECEMBER 5, 2023

A 2023 BFCM Aftermath Report by Klaviyo – an intelligent marketing automation platform – found that 25 per cent of all consumers and 32 per cent of Gen Z consumers are still holiday shopping post-BFCM. This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers.

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Retail Focus

OCTOBER 21, 2021

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy.

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Inside Retail

MARCH 5, 2024

Rollout of Naked Sundays products into 50 Urban Outfitters stores will increase the brand’s identity in the US market and make it more accessible to its target audience. Naked Sundays prides ourselves on being first to market and at the forefront of SPF innovation. million locally and US$11.52 billion worldwide.

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far.

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Inside Retail

AUGUST 12, 2021

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success.

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Bish

FEBRUARY 20, 2024

In today's rapidly evolving marketing landscape, the merging of online and offline channels has revolutionized the way consumers interact with brands AND how brands interact with their partners The post Adapting End-to-End Strategies appeared first on Bish Creative.

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Inside Retail

SEPTEMBER 7, 2021

Earlier this year, Red Sparrow Pizza partnered with DC Strategy to bring their franchise goals to life. The all-in-one franchise firm has guided the Red Sparrow Pizza team through the initial stages of their tailored franchise project, and will now assist the brand with the franchise recruitment and marketing across Australia.

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Inside Retail

APRIL 12, 2024

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy. “As

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Inside Retail

JULY 14, 2023

Speaking at the Gartner Marketing Symposium/Xpo conference this year, Benjamin Bloom said that by 2025, 75 per cent of marketing programs that leverage customer data will produce less incremental revenue than the cost it takes to acquire, manage and activate that data. I think there’s going to be some great innovation.

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Inside Retail

NOVEMBER 8, 2022

We have 75 per cent market share of sporting equipment in boxing, so online is a growing area that exploded during Covid-19, as everyone was setting up home gyms,” Norton said. “We The market is holdings its breath. Designworks is expanding because it sees opportunities to bring new, international brands into the market.

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Inside Retail

MARCH 12, 2024

One of the early challenges they faced was in educating the market about the idea there was an alternative to flowers or the traditional gift hamper but, as Jamieson noted, once people saw and understood what Edible Blooms offered, it went viral. It was quite a novel concept when we first introduced it.”

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Bay Cities

SEPTEMBER 28, 2021

Considering retail displays for your marketing strategy? While the process of getting a display program with a retailer may seem daunting (especially for first-time brands), retail displays are one of the most profitable investments in marketing. A study by the Shop!

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Retail Times

OCTOBER 5, 2023

Even if digital communication has evolved to become faster and more convenient, many business leaders still consider email marketing one of the best ways to nurture and generate leads. Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!

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Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success. But for those who have not — it’s not too late!

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Inside Retail

AUGUST 27, 2023

SMS competitions and personalised offers to VIP groups are a great place to start and let you create and nurture a captive audience – perfect for when you start rolling out those Black Friday marketing promos and updates. That won’t happen unless your post-sales messaging is as slick and on-point as your marketing campaigns.

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Inside Retail

OCTOBER 11, 2023

Comparatively, the Australian furniture market is worth $10.9 The United States is key to the King Living global expansion strategy and the market provides us with an unparalleled growth opportunity,” Woollcott said. “We According to Statista, the US furniture retail category is worth $379.6 per cent between 2023 and 2028.

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Inside Retail

FEBRUARY 18, 2024

I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. The concept of selling and marketing a product, and brand became second nature and a part of my identity. When I finished school I turned down a law degree to continue alongside Hannah in the business.

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Inside Retail

NOVEMBER 27, 2023

With intense competition in today’s retail sector, integrating technology and customer experience isn’t just a trend—it’s a survival strategy. AI will allow retailers to predict trends and behaviours, giving them the tools to proactively shape their strategies.  AI

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Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. By staying attentive to consumer preferences, we can continue to thrive in this ever-changing market,” she concluded.

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Retail Focus

FEBRUARY 27, 2024

Asian grocery store, Tian Tian Market , which opened in Wembley Park earlier this month (February 2024), has reported a 30% surge in foot traffic over the Lunar New Year weekend, compared to average weekday figures. Tian Tian signed a 15-year lease with Quintain for the 4,268 sq.

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Inside Retail

SEPTEMBER 29, 2023

This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market. Together with its own e-commerce platform and third-party marketplaces such as Amazon, the brand is working to build a strong omnichannel strategy. “As

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