Inside Retail

NOVEMBER 14, 2023

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

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Consumer Shopping Fashion Engagement 264

Inside Retail

JULY 14, 2023

Third-party data is collected across external websites and apps, and tends to deliver general customer segments, rather than specific information. The way the data is captured means that businesses will be able to glean a far greater amount of information from it, which could be invaluable during a time of shifting consumer behaviour.

Strategy 238

Strategy Marketing Form Consumer 238

VMS

JUNE 7, 2021

Breakout Session: Pivoting to Meet New Consumer Demands: Creating a Brand Extension. As a new retail landscape emerges post-pandemic, consumers have already made it clear they crave authentic connection and real experiences with their brands. Speakers: CLAIBORNE IRBY , SVP, Strategy & Insight, Focus Brands.

Strategy 105

Strategy Consumer Visual Merchandising Merchandising 105

Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Ng said that consumers appreciate seeing brands come together, or extending their offerings into new formats or categories.

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Strategy Social Media Consumer Engagement 130

Inside Retail

JULY 6, 2023

As a result, many consumers are expected to postpone discretionary purchases until peak season, where they are more likely to find sales and discounts. Meanwhile, consumers hard hit by economic challenges might hold off on discretionary purchases all together due to financial constraints.

Strategy 242

Strategy Promotion Consumer Engagement 242

Inside Retail

SEPTEMBER 9, 2021

While Aldi isn’t the only retailer to use this form of limited-time offer, and certainly not the first, its Special Buys have become synonymous with the brand and a huge hit among consumers. In some cases, they are so popular that consumers literally fight for them. Scarcity is a powerful motivator for consumer behaviour.

Strategy 259

Strategy Consumer Social Media Other 259

Inside Retail

DECEMBER 5, 2023

A 2023 BFCM Aftermath Report by Klaviyo – an intelligent marketing automation platform – found that 25 per cent of all consumers and 32 per cent of Gen Z consumers are still holiday shopping post-BFCM. This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers.

Strategy 130

Strategy Engagement Flow Promotion 130

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

JUNE 20, 2021

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242

Consumer Beauty and Health Consumer Electronics Social Media 242

Creative Displays Now

OCTOBER 11, 2023

So, what is seasonal merchandise, and how can you execute a seasonality strategy effectively? In this guide, we’ve outlined all you need to know about what seasonal merchandise is and five seasonal merchandising strategies you can implement for retail success. What Is Seasonal Merchandising?

Merchandising 92

Merchandising Strategy Display Color 92

Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

CAAD

JANUARY 31, 2024

In the digital era, companies are adopting increasingly innovative strategies to reach consumers more directly and effectively. Strategies that are revolutionising the way brands engage with consumers, providing new opportunities and challenges in the competitive world of commerce.

Consumer 52

Consumer Advertising Strategy Promotion 52

Inside Retail

OCTOBER 9, 2023

As consumers manage cost of living pressures, it’s led to a pullback in spending across the retail landscape, particularly in non-discretionary categories. CommBank’s latest Consumer Insights Report shows that around one in four Australians have not enough, or just enough, to meet household expenses.

Consumer 130

Consumer Beauty and Health Consumer Electronics Accessories 130

Inside Retail

JANUARY 26, 2023

Almost a decade ago, Harvard Business School professor Gary Pisano famously wrote that companies should consider creating an innovation strategy. Today, an innovation strategy is not just an optional nice thing to have — it’s a requirement for companies that want to be successful.

Strategy 130

Strategy Engagement Management Promotion 130

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

JUNE 27, 2023

After pushing Australian businesses to consider environmental and social issues for over a decade with no apparent results, consumers now find it difficult to believe brands’ claims that they’re going green, according to a recent report by strategy firm Possible. It really is a creativity challenge, rather than a cost challenge.”

Consumer 246

Consumer Marketing Concept Engagement 246

Retail Bound

JANUARY 12, 2023

This exponential growth has fueled fierce competition among online retailers forcing smaller businesses to rethink their marketing strategies. Therefore, to be successful, eCommerce retailers and eCommerce order fulfillment services need to understand the new trends in consumer shopping behavior. Convenience Is Key.

Strategy 52

Strategy Consumer Shopping Social Media 52

Retail Focus

MARCH 29, 2022

Keeping pace with consumer trends and changing behaviours is key to the success of retail operations, particularly when managing the impact of current global events on supply chains to ensure they’re able to consistently meet demand. . Three of six key trends identified in ASCG’s latest eBook research include: 1) Spread the cost.

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Consumer Concept Management Shopping 211

Inside Retail

MAY 10, 2023

Retailers are always looking for ways to gain market share and build loyalty, but the strategies that work today may not be relevant in the future. A recent report by WGSN on the future consumer sheds some light on the emerging trends that businesses need to take into account. The pioneers The last consumer profile is the pioneers.

Consumer 130

Consumer Shopping Strategy Reimagine 130

RetailMinded

APRIL 26, 2024

More than ever, consumers are searching for ecommerce companies that make delivery fast, affordable, and convenient. Today, we’re sharing our top tips on the best ways to optimize your shipping strategy and grow your ecommerce business. You can also explore different strategies, like FCL and LCL shipping.

Strategy 52

Strategy Flow Management Other 52

Retail Times

MARCH 20, 2024

By Jackson Versitano, Retail Country Manager at Lightspeed In today’s fast-paced retail environment, consumers are more promiscuous, when it comes to making purchases, than ever before.

Consumer 45

Consumer Strategy Management 45

Inside Retail

SEPTEMBER 13, 2021

According to the CommBank Consumer Insights Report May 2021, the experiences during the pandemic last year greatly impacted how consumers think, act and shop. Aside from many consumers spending cautiously, the research revealed that 91 per cent of people increased their digital activities. consumer-insights.

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Consumer Engagement Customer Engagement Shopping 130

RepslyBlog

MARCH 12, 2024

Notably, a whopping 90% of those with access to budget information are planning to either maintain or increase their investments in retail execution technology this year. The evolving consumer landscape has prompted a reevaluation of the efficacy of e-commerce.

Strategy 52

Strategy Light Planning Consumer 52

Inside Retail

APRIL 17, 2023

Australian consumers are increasingly turning to marketplaces to search, discover and purchase new products, offering major opportunities for local brands. New research from Pattern’s Marketplace Consumer Trends Report – 2023 highlights that 92 per cent of consumers plan to shop on a marketplace this year.

Consumer 130

Consumer Pattern Accessories Accessories 130

Inside Retail

DECEMBER 3, 2023

Euromonitor International, a global market research company, recently unveiled its report on the top global consumer trends, which delves deep into the dynamics shaping consumers’ values and shopping motivations, shedding light on the profound influence of artificial intelligence (AI), sustainability initiatives, and socio-economic factors.

Consumer 130

Consumer Marketing Balance Planning 130

Inside Retail

MAY 1, 2024

The skinificatin of hair Mylius noted that skincare brands saw exponential growth throughout the pandemic as consumers swapped out colour cosmetics, an effect he refers to as “skinification”. “We’ve I wouldn’t say I’m some trailblazer,” Mylius said. “I I think it’s just the next frontier.”

Beauty and Health 263

Beauty and Health Strategy Consumer Line 263

Inside Retail

APRIL 6, 2022

If the past two years have taught us anything, it’s that being available to consumers across different channels is key to your success. When asked why consumers purchased specifically from a D2C site, aside from price, the perception of a wide range and exclusive products was a key driver. You can download the full report here.

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Consumer Pattern Planning Outdoor 130

CAAD

FEBRUARY 16, 2024

The answer to today’s dynamic and highly competitive business context is called Consumer Centricity. Companies must ensure that their strategies provide fast, personalized and fluid interactions , regardless of the moment or communication channel chosen by the user. Now: what does it really mean to be consumer centricity?

Consumer 52

Consumer Strategy Visual Merchandising Management 52

CAAD

MARCH 11, 2024

Responsible for creating engaging visual experiences at the point of sale to influence consumer behavior and improve sales. It is a strategy that seeks to create a unique and attractive environment that invites customers to explore, interact and, ultimately, make purchases. Let’s look at it in more depth.

Visual Merchandising 52

Visual Merchandising Merchandising Strategy Color 52

Inside Retail

NOVEMBER 3, 2021

New technologies have sprung up to connect consumers at a time of increasing distance. Substack, Patreon, Discord, and Clubhouse have enabled consumers to become one-click content creators, and mind-sharers whilst connecting people globally. The possibilities for increasing consumer engagement and consumer connection are endless.

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Consumer Engagement Pattern Form 130

Inside Retail

NOVEMBER 23, 2023

The story so far According to Goh, the West Mall AEI aims to bring more community-centric retail experiences to shoppers through the inclusion of a variety of new spaces and is part of its long-term portfolio management strategy to unlock and optimise the value of its commercial assets.

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Shopping Consumer Engagement Curate 130

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

Strategy 52

Strategy Marketing Social Media Advertising 52

Retail Focus

OCTOBER 21, 2021

They make it easy for us to understand new information and are an audio-visual treat with its make elements of design and color. . A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. Ideation is the key when you plan your video strategy.

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Strategy Social Media Marketing Advertising 130

RetailMinded

AUGUST 26, 2022

For consumers, price is one of the most important factors that determine whether they’ll make the purchase or not. So, if you want to grow your retail business, keep these pricing strategies from the get-go: Use CPQ software. This strategy is attractive to customers as most, if not all, love the idea of discounts.

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Strategy Consumer Electronics Consumer Marketing 83

Inside Retail

MARCH 29, 2022

As always, the truth resides with the consumer – in this case, runners (elite runners especially) were telling us they wanted more from their running experience. With these insights we launched an experience called Nikeology, a digital information and inspiration platform. There’s nothing like a challenge. Tonight we defy the darkness.

Strategy 130

Strategy Balance Advertising Sporting Goods 130

Retail Bound

APRIL 23, 2024

From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape.

Consumer 52

Consumer Social Media Promotion Marketing 52