Retail Focus

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

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Consumer Shopping Strategy Retail Design 130

Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

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Inside Retail

DECEMBER 5, 2023

A 2023 BFCM Aftermath Report by Klaviyo – an intelligent marketing automation platform – found that 25 per cent of all consumers and 32 per cent of Gen Z consumers are still holiday shopping post-BFCM. This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers.

Strategy 130

Strategy Engagement Flow Promotion 130

Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Ng said that consumers appreciate seeing brands come together, or extending their offerings into new formats or categories.

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Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. Strategic foresight involves gathering information about an organisation’s future operating environment by considering social, economic, political, and technical developments. A marketer’s crystal ball?

Strategy 245

Strategy Marketing Consumer Planning 245

Creative Displays Now

OCTOBER 11, 2023

So, what is seasonal merchandise, and how can you execute a seasonality strategy effectively? In this guide, we’ve outlined all you need to know about what seasonal merchandise is and five seasonal merchandising strategies you can implement for retail success. What Is Seasonal Merchandising?

Merchandising 92

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RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.

Advertising 162

Advertising Consumer Curate Social Media 162

CAAD

JANUARY 31, 2024

In the digital era, companies are adopting increasingly innovative strategies to reach consumers more directly and effectively. Strategies that are revolutionising the way brands engage with consumers, providing new opportunities and challenges in the competitive world of commerce.

Consumer 52

Consumer Advertising Strategy Promotion 52

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

MARCH 21, 2024

This year, while consumers are still struggling to adapt to higher prices for staple goods and services, they are still spending on discretionary items creating a retail market where brands compete fiercely for their share of the consumer’s paycheque.

Consumer 130

Consumer Tailored Management Shopping 130

Inside Retail

JANUARY 26, 2023

Almost a decade ago, Harvard Business School professor Gary Pisano famously wrote that companies should consider creating an innovation strategy. Today, an innovation strategy is not just an optional nice thing to have — it’s a requirement for companies that want to be successful.

Strategy 130

Strategy Engagement Management Promotion 130

Inside Retail

APRIL 26, 2024

Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Consumers deserve clear and transparent pricing so they can be sure they’re actually getting value for money.

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Promotion Advertising Consumer Line 147

Inside Retail

OCTOBER 9, 2023

As consumers manage cost of living pressures, it’s led to a pullback in spending across the retail landscape, particularly in non-discretionary categories. CommBank’s latest Consumer Insights Report shows that around one in four Australians have not enough, or just enough, to meet household expenses.

Consumer 130

Consumer Beauty and Health Consumer Electronics Accessories 130

Retail Focus

MARCH 6, 2024

Whether you’re a seasoned enthusiast or a curious newcomer, learning how to navigate the landscape of sales and promotions is essential for snagging your favorite mushroom-infused treats at wallet-friendly prices.

Social Media 130

Social Media Promotion Strategy Consumer 130

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Promotion Location Management Tailored 95

Inside Retail

MAY 23, 2024

But many retailers make the mistake of leaving it too late to develop strategies to optimise those opportunities. Secondly, you need to carefully build a strategy for marketing and communications leading up to Black Friday. On your website, have a promotional plan teasing product and pricing reveal dates.

Strategy 147

Strategy Social Media Shopping Promotion 147

Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.

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Promotion Advertising Marketing Line 130

Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

DECEMBER 17, 2023

Consumers are still feeling enormous financial pressures, and many are heading into this period with little optimism towards their finances. Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. But this shouldn’t just be a retail race to the bottom.

Shopping 130

Shopping Layout Strategy Gifts 130

Retail Bound

APRIL 23, 2024

From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape.

Consumer 52

Consumer Social Media Promotion Marketing 52

Inside Retail

MARCH 14, 2024

Etri emphasised that Skippy’s intention and business strategy is to move volume, so it passes on savings from suppliers and doesn’t use large markups to drive profit. Major brands stocked in supermarkets in most cases use a premiumisation strategy to differentiate from supermarkets’ private-label brands.

Strategy 263

Strategy Social Media Management Consumer 263

CAAD

FEBRUARY 16, 2024

The answer to today’s dynamic and highly competitive business context is called Consumer Centricity. Companies must ensure that their strategies provide fast, personalized and fluid interactions , regardless of the moment or communication channel chosen by the user. Now: what does it really mean to be consumer centricity?

Consumer 52

Consumer Strategy Visual Merchandising Management 52

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality. It also works especially well with sales promotions. Why has Temu been such a massive success?

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

JULY 29, 2021

New Zealand has an effective grocery retailing duopoly that is not serving consumers well, according to a preliminary report from competition regulator the Commerce Commission. Consumer NZ welcomed the preliminary findings and called for legislation to curb the chains’ dominance.

Consumer 130

Consumer Promotion Balance Marketing 130

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

Strategy 52

Strategy Marketing Social Media Advertising 52

RetailMinded

OCTOBER 1, 2023

Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market. Here are a few tips to help you delve into the psychographic nuances that shape consumer choices. Embracing Omnichannel Strategies The key to modern retail success is to embrace omnichannel strategies.

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

MAY 19, 2024

Fragmented markets, volatile consumers “Markets are becoming increasingly fragmented, and as a result, consumer and market behaviour is more difficult to predict. Brands have more access to consumers through different mediums, and consumers have broader access to products and brands through e-commerce.

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Retail Bound

FEBRUARY 29, 2024

Out of numerous brilliant ideas, only a handful evolve into products that consumers truly desire. As the product begins to take shape based on thorough research and a clear understanding of market demand, branding strategies can evolve in tandem, mirroring the product’s maturation and refinement.

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Concept Consumer Design Consumer Electronics 52

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

AUGUST 10, 2022

Unlike the early years of e-commerce, today’s environment requires diversification across an appropriate variety of channels to strengthen visibility; brands must be active where their target consumers are shopping. More customer data from direct interaction with consumers.

Advertising 246

Advertising Strategy Curate Social Media 246

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy. Here are some strategies to effectively engage Gen Z consumers.

Engagement 52

Engagement Strategy Marketing Social Media 52

RetailMinded

SEPTEMBER 28, 2023

Whether you’re a boutique clothing store or a cozy bookstore, your staffing strategies ensure excellent customer service and growth. Doing so can tailor your staffing strategy to align with your goals. Identifying Your Business Goals Your staffing strategy should be a reflection of your business objectives.

Strategy 52

Strategy Social Media Promotion Boutique 52

Retail Focus

SEPTEMBER 20, 2021

A much-welcomed ray of sunshine is that many retailers saw their private label brands have grown – particularly in the UK, which leads other European markets in private label as share of overall consumer goods’ sales value. Clearly consumers turn to brands they trust if they are priced attractively.

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Rhythm Promotion Strategy Line 242