Inside Retail

APRIL 24, 2024

per cent in the first quarter, with consumer goods up 3.1 Since retail trade is a key input into broader consumer spending, which in turn is a massive component of GDP (as much as 45 per cent by some estimates), it stands to reason that the retail series might be a bit wonky too. Officially then, China’s retail sales rose by 4.7

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Inside Retail

SEPTEMBER 6, 2023

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

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Inside Retail

NOVEMBER 29, 2022

Working with head of marketing and growth, Anna Metcalfe, she told Inside Retail that the goal of the new boutique store is to offer something different to the usual lingerie shopping experience. It’s a personal shopping experience that’s high-end, but at an affordable price point, [and] we think we’ve got a good niche market going.”.

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Inside Retail

JUNE 20, 2021

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242

Consumer Beauty and Health Consumer Electronics Social Media 242

Inside Retail

JUNE 27, 2023

After pushing Australian businesses to consider environmental and social issues for over a decade with no apparent results, consumers now find it difficult to believe brands’ claims that they’re going green, according to a recent report by strategy firm Possible. Marketing sustainable claims isn’t as easy as it seems, however.

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Inside Retail

DECEMBER 3, 2023

Understanding the latest trends is paramount for businesses aiming to thrive in an increasingly competitive market. The story so far According to Yum, the adoption of AI technology, especially generative AI, is growing rapidly for consumers to easily create content, from text to videos, with little technical know-how needed.

Consumer 130

Consumer Marketing Balance Planning 130

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Consumer Engagement Shopping Pattern 147

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

APRIL 1, 2024

Meanwhile, the Zalia capsule collection curates items specifically for Indonesian consumers. According to Lim, the collections available within the broader Zaloraya offering are all about catering to modern modest wear consumers as well as the diverse tastes of the platform’s Southeast Asian audience.

Fashion 130

Fashion Marketing Texture Consumer 130

Retail Focus

FEBRUARY 15, 2024

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation.

Strategy 130

Strategy Retail Marketing Marketing Social Media 130

Inside Retail

OCTOBER 9, 2023

As consumers manage cost of living pressures, it’s led to a pullback in spending across the retail landscape, particularly in non-discretionary categories. CommBank’s latest Consumer Insights Report shows that around one in four Australians have not enough, or just enough, to meet household expenses.

Consumer 130

Consumer Beauty and Health Consumer Electronics Accessories 130

Inside Retail

OCTOBER 15, 2023

And it highlights the need for mall owners to keep their marketing collateral up to date and be forthcoming about the status of a project, or accept that you are going to have some very annoyed customers. Like Platinum Fashion Mall, Central World is an icon on the Ratchadamri strip and The Market Bangkok is almost directly opposite.

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Marketing Fashion Shopping Layout 130

Inside Retail

NOVEMBER 14, 2023

As consumers constantly chase ‘the next best thing’ brands and retailers are realising more than ever the importance of accurately predicting demand and getting new products to market in as short a time as possible. Now, contrast that with a visual board where the information is brought directly out of the PLM.

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Marketing Planning Concept Contrast 130

Inside Retail

AUGUST 24, 2023

What needs to change, either in the industry or with consumers, to ensure local manufacturers can thrive? Designer brands have dominated and those middle-market brands have disappeared. The post How two decades in retail informed Jo Mercer’s new venture, Matilda Life appeared first on Inside Retail.

Fashion 130

Fashion Concept Pattern Curate 130

Inside Retail

JULY 22, 2021

The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. The whole marketing campaign was based upon customers’ desire for greater protection against the global pandemic,” ACCC chair Rod Sims said. Lorna Jane thinks so.”.

Marketing 264

Marketing Advertising Promotion Consumer 264

Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

Marketing 52

Marketing Social Media Advertising Outdoor 52

Inside Retail

JULY 15, 2021

By the end of the year, the number of emails being sent to consumers is expected to increase to 320 billion, according to data from Statista. Here are some valuable email marketing tips that retail leaders from a recent CommerceNext event shared: 1. This is what you call convergence,” Akhavan said. It all starts with awareness.”.

Marketing 246

Marketing Line Perspective Engagement 246

Inside Retail

MAY 8, 2024

This week, the Senate Committee on Supermarket Prices made 14 recommendations for the Government to consider amending the Competition and Consumer Act 2010 to end the alleged price gouging of the major supermarkets. This will allow consumers to align and ‘buycott’ from a supermarket that promotes their values.

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Customer Retention Consumer Line Flow 278

Inside Retail

OCTOBER 4, 2021

We’re also seeing an interesting change in consumer behaviour in the lead-up to Black Friday, with consumers actively choosing to hold back on purchases in anticipation of massive discounts and limited-time offers. Get creative : Invest time in various marketing channels and create content that influences customers.

Marketing 238

Marketing Gifts Consumer Electronics Planning 238

CAAD

JANUARY 31, 2024

In the digital era, companies are adopting increasingly innovative strategies to reach consumers more directly and effectively. Strategies that are revolutionising the way brands engage with consumers, providing new opportunities and challenges in the competitive world of commerce.

Consumer 52

Consumer Advertising Strategy Promotion 52

Inside Retail

APRIL 22, 2021

The salon also features point-and-learn technology, through which customers can discover more about a product by simply pointing at it on the shelf prompting information and brand videos to appear on the screen in front of them. Pascal Martin, partner at OC&C Strategy Consultants, said “it’s all about consumer data”. Image: Amazon.

Marketing 246

Marketing Pattern Color Location 246

Inside Retail

NOVEMBER 29, 2021

Brooke Eichhorn, Ebay Australia’s head of luxury and consumer selling, estimated the sneaker market in Australia to be worth over a billion dollars and expanding rapidly. “[Our] The post Ebay cements focus on $1bn sneaker market with authenticator acquisition appeared first on Inside Retail.

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Marketing Consumer Accessories Accessories 246

Inside Retail

OCTOBER 2, 2023

Winnie Park has quite the resume in apparel retail, having worked as senior director of merchandising at Levi Strauss & Co and executive vice president of marketing at DFS Group. Inside Retail : How would you describe the average Gen Z consumer today? Instead, Gen Z looks for an ally in their journey of self-expression.

Consumer 130

Consumer Fashion Curate Apparel 130

Inside Retail

AUGUST 17, 2022

As inflation and rising interest rates start to bite and reduce consumers’ spending capacity and confidence, Australian e-commerce sales declined sharply in July. . This shows that consumers are researching online to find the product they are after before they head to a retail store to buy it. Representing 19.3 Desktop and tablet.

Consumer 246

Consumer Pattern Tailored Promotion 246

Inside Retail

MAY 1, 2022

After two years of quarantining, it’s no wonder consumers are now expert digital shoppers. In fact, 55 per cent of AU consumers are shopping online more frequently than before the pandemic. Despite consumers’ evolving online behaviour, the shopper journey has largely remained linear, whether it takes 10 minutes or 10 months to buy.

Consumer 147

Consumer Social Media Shopping Management 147

RetailMinded

OCTOBER 20, 2023

Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. Upselling allows you to capitalize on your current customer base, making your marketing efforts more cost-effective. By listening to their preferences and objections, you can refine your offerings and marketing strategies.

Marketing 52

Marketing Consumer Tailored Strategy 52

Inside Retail

JULY 25, 2023

As Levi’s marks the 150th anniversary of its iconic 501 jeans, the company has reinvented the classic style for a new generation of consumers focused on sustainable fashion, unveiling a plant-based 501 , a hemp cotton blend Selvedge 501 and a circular 501. The plant-based 501 is made almost entirely out of plant-based materials.

Marketing 130

Marketing Fashion Color Advertising 130

Retail Focus

AUGUST 24, 2022

Ecommerce has become more widely available and accepted and, in the process, has given plenty of benefits to consumers. Most of this has to do with the level of information available online, and as a result of market competition. This gives them a degree of choice that is unmatched in market history. In-Depth Knowledge.

Consumer 130

Consumer Social Media Perspective Balance 130

Retail Focus

MARCH 5, 2024

Sitoo , a leading could-native Point of Sale (POS) and Unified Commerce Platform, has been recognised in the 2024 Gartner® Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers. Sitoo helps global fashion and lifestyle retailers create positive shopping experiences every time and everywhere.

Marketing 147

Marketing Sporting Goods Architecture Shopping 147

Inside Retail

OCTOBER 31, 2022

Against the backdrop of rising costs, supply chain issues and extreme weather events, more consumers are re-examining their consumption and waste habits. It reveals a window for businesses to lead, educate, and align with consumers to drive the transition from a linear to a circular economy. Consumer education and guidance required.

Consumer 130

Consumer Consumer Electronics Circulation Engagement 130

Inside Retail

JULY 28, 2021

Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels. The post Sweden’s Klarna buys influencer marketing platform appeared first on Inside Retail. The financial details of the deal were not disclosed.

Marketing 162

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Inside Retail

DECEMBER 15, 2021

Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US. Her role in the transaction is simply sharing the information.

Marketing 264

Marketing Concept Social Media Apparel 264

Inside Retail

APRIL 19, 2022

Over the past two years, many Australian consumers have reset their expectations of the brand and customer experience. Having endured the pandemic and moved by escalating social and environmental causes, more consumers want to act for the greater good and expect businesses to follow. The power of purpose. Balancing purpose and profit.

Consumer 147

Consumer Beauty and Health Consumer Electronics Engagement 147

Inside Retail

APRIL 6, 2022

If the past two years have taught us anything, it’s that being available to consumers across different channels is key to your success. Each month Pattern releases research into online performance trends, benchmarking a range of metrics and channels for the Australian market. per cent this year and is expected to hit 77.2

Consumer 130

Consumer Pattern Planning Outdoor 130

Inside Retail

SEPTEMBER 13, 2021

According to the CommBank Consumer Insights Report May 2021, the experiences during the pandemic last year greatly impacted how consumers think, act and shop. Aside from many consumers spending cautiously, the research revealed that 91 per cent of people increased their digital activities. consumer-insights.

Consumer 130

Consumer Engagement Customer Engagement Shopping 130

Inside Retail

MAY 10, 2023

Retailers are always looking for ways to gain market share and build loyalty, but the strategies that work today may not be relevant in the future. A recent report by WGSN on the future consumer sheds some light on the emerging trends that businesses need to take into account. The pioneers The last consumer profile is the pioneers.

Consumer 130

Consumer Shopping Strategy Reimagine 130

Inside Retail

SEPTEMBER 26, 2023

Using its proprietary technology that matches a consumer’s 3D foot scan and personal preferences with the world’s largest database of 3D-scanned shoes, SafeSize offers highly accurate and personalised shoe recommendations for adults and children – a solution now embraced by more than 20 million consumers worldwide.

Consumer 130

Consumer Concept Marketing Tailored 130