Retail Focus

SEPTEMBER 27, 2022

The online marketing industry is constantly evolving as retailers are always looking to improve their online marketing techniques to meet the demands of their customers. In what follows, we discuss the top 2022 e-commerce technology improvements guaranteed to develop your business. . Mobile Marketing . Visual Marketing .

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Eye on ESG

JUNE 8, 2023

On 7 June 2023, the UK Advertising Standards Authority (“ ASA “) – the UK’s independent advertising regulator – banned a series of advertisements from a number of large oil and gas companies for including misleading information about their socio-environmental credentials.

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Inside Retail

APRIL 9, 2024

The company sent 1231 marketing emails without a functional unsubscribe option and 112,348 texts and emails to customers who had unsubscribed between November 2022 and May 2023, according to the Australian Communications and Media Authority (ACMA). million for sending more than 200,000 spam messages to customers.

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Contra

JULY 20, 2022

Transit Advertising refers to advertisements and marketing campaigns that may appear on trains, trams, taxis, buses, planes and other vehicles. With the rise of the internet and digital marketing, you could be forgiven for thinking that the impact of Transit Advertising was in decline. In 2019, 9.9

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Inside Retail

MAY 12, 2022

Italian luxury shoe maker Tod’s sees analysts’ expectations for 2022 sales and profitability as achievable despite a marked slowdown in China due to widespread Covid-19 restrictions, its finance chief said. The analyst consensus is for 2022 sales of around 970 million euros and a 5 per cent EBIT margin.

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Hunton Andrews Kurth

JANUARY 11, 2023

As we kick off a new year, the Hunton Andrews Kurth Retail team would like to provide you with a rundown of the top posts we shared throughout 2022. Top Posts of 2022: IP in the Metaverse: An Overview for Retailers in a New Landscape. CARU Recommends Companies Modify Advertising that Perpetuates Gender and Cultural Stereotyping.

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Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Inside Retail

JANUARY 19, 2022

First-party data provide retailers with in-depth information on their customers, which they can then use to maximise their marketing strategies impact and create personalised experiences whilst honouring their customers’ privacy preferences. . With more people shopping online our expectations coming into 2022 are higher than ever.

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Hunton Andrews Kurth

AUGUST 20, 2021

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. These new Guidelines will go into effect in January 2022 and contain some notable changes. CARU also separated its advertising and privacy guidance documents.

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Inside Retail

MAY 4, 2022

It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Advertisers, stop interrupting, start inspiring.

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Inside Retail

JANUARY 30, 2023

According to a release by the regulator, the sweep – which will take place over the coming weeks – is part of the ACCC’s compliance and enforcement priorities for 2022 to 2023. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

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Inside Retail

MARCH 23, 2022

Even though half a million users have left the platform in the past three months, Facebook remains one of the biggest social media platforms in the market. These aggressive tactics make it difficult for small businesses to decipher which platforms they should be using and where to focus their marketing efforts toward.

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Inside Retail

MAY 14, 2023

While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s. For example, this 2022 campaign from Victoria’s Secret , starring Brooke Shields and other mothers talking about the hardships, highs and lows of being a mum.

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Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. Musk’s blunt approach has come across as unkind and inconsiderate,” senior lecturer in marketing at Macquarie Business School Abas Mirzaei told Inside Retail. . “In

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Inside Retail

JULY 11, 2023

The cultural status of Vegemite is so enduring that, in 2022, the City of Melbourne Council included the smell of the factory at 1 Vegemite Way, Fishermans Bend, in a statement of heritage significance. As a result, there was a gap in the market for a yeast spread. Kraft-Walker also ran limerick competitions to advertise Vegemite.

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Inside Retail

JANUARY 21, 2022

Putting items in a certain order, developing appealing landing pages, or choosing particular products or brands to advertise are all examples of this. About the author : Jon Silvers is head of marketing for Search.io The post 3 searchandising strategies for 2022 appeared first on Inside Retail.

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Hunton Andrews Kurth

OCTOBER 13, 2023

The FTC announced a Notice of Proposed Rulemaking (NPRM) targeting misleading and hidden fees, commonly known as “junk fees,” and how businesses may advertise and market prices to consumers. The NPRM was drafted based on over 2,000 public comments to the FTC’s Advance Notice of Proposed Rulemaking published in November 2022.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Inside Retail

JANUARY 3, 2024

High-end and luxury brands alike have used tennis as a vehicle to reach new customers whom fashion’s traditional forms of advertising, such as magazines and runways, wouldn’t necessarily reach. Louis Vuitton dressed Osaka for the 2021 Met Gala, and she sat in the front row at the brand’s 2022 spring/summer fashion show.

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Trade Show Booth Companies - Trade Group

APRIL 29, 2022

The Boutique Design New York (BDNY) 2022 fair is bringing designers, architects, purchasing agents, hoteliers, business owners and developers to meet with interior design manufacturers. Experiential activations, also known as immersive elements, are marketing tactics meant to turn passive prospects into active participants.

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Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. The book sent shockwaves through the industry.

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Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. This unique advertising channel allows us to create an unforgettable experience, emphasising the excitement and exploration that our jackets inspire,” he said. It’s so much more than a gimmick,” he said. “I

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Inside Retail

FEBRUARY 13, 2023

As of August 2022, it was estimated that there were 2 million Prime subscribers in Australia. A year prior, Woolworths launched its online marketplace Everyday Market and it recently bought an 80 per cent stake in MyDeal.com.au. For a fee (currently $6.99 The Wesfarmers and Disney partnership makes sense for both businesses.

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VMS

DECEMBER 1, 2022

Tackling the Food Desert: The High-Tech, High-Touch Story of Nourish + Bloom Market,” was a panel presentation featuring Nourish + Bloom Market Co-Founders Jilea and Jamie Hemmings as well as James Margrave, Director, Autonomous Store Technology, UST, and moderated by Stuart Armstrong, Managing Director/Founder, AAG Consulting.

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VMS

NOVEMBER 30, 2022

n 2022, inflation drove prices and interest rates higher. It’s certainly one of the reasons most retailers sought any opportunity to cut overhead – closing stores, releasing employees, trimming marketing budgets and technology investments, etc. Starbucks workers organized at many locations in 2022. Advertisement.

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RetailMinded

APRIL 3, 2022

A new study revealed: Social media marketing (32%), e-commerce software (31%), email marketing (29%), retail operations (26%) and online payments (24%) score highly. 63% of US brands plan to increase investment in retail software in 2022. Top 10 Investment Priorities For 2022. Social media marketing (32%).

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Hunton Andrews Kurth

MARCH 2, 2023

As we previously reported , since mid-December 2022, the FTC has been gathering input on various aspects of the Guides for the Use of Environmental Marketing Claims. The “Talking Trash” workshop will focus on recycling, which is just one environmental marketing claim among many that the Commission is reviewing.

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Inside Retail

JUNE 22, 2023

Thirty percent of Americans were enrolled in a subscription service in 2022, according to a survey of 37,720 people by Euromonitor, up from 20 per cent of respondents in 2017. In 2016, Truth in Advertising filed a lawsuit against Adore Me, then an independent company, for its VIP membership pricing program. The retailer reached a $2.35

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Retail Design Institute

JULY 20, 2022

A Celebration of Life for Kent Hensley will be held August 6, 2022 from 4 to 9 p.m. Hensley was born July 28, 1960 in Eldora, Iowa, and passed July 14, 2022 in Minneapolis. at the Winter Lounge & Rooftop Deck (7 th floor) of The Dayton’s Project building in downtown Minneapolis.

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Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. Love it Longer opened in 2022 and is co-owned by a family with a long history in fashion, Giulia Ferrari, sister Mattia and mum Armanda. This week, France announced legislation to “limit the excesses of ultra-fast fashion”.

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Hunton Andrews Kurth

MAY 19, 2022

The FTC voted today to issue revised proposed Guides Concerning the Use of Endorsements and Testimonials in Advertising, aka, the “Endorsement Guides.” Finally, and importantly, the FTC emphasized that endorsements in advertising directed to children are “of special concern.”

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Inside Retail

NOVEMBER 9, 2021

The company, which recently changed its name to Meta and which makes the vast majority of its revenue through digital advertising, has been under intense scrutiny over its ad-targeting abilities and rules in recent years. It said the change would take place starting January 19, 2022. of Facebook’s 2020 revenue.

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Inside Retail

JULY 7, 2023

Numerous competitors to Twitter have sprung up following Musk’s $44 billion purchase of the social media platform last year, which was followed by a series of chaotic decisions that have alienated both users and advertisers. “Facebook is a less uncertain bet compared to Twitter and a bigger player in the ad market.”

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Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. billion in 2022 to US$79.05 billion in 2022 to US$79.05

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Hunton Andrews Kurth

JUNE 6, 2022

First issued in 2000 and then updated in 2013, the agency’s.com Disclosures guidance has long set benchmarks on incorporating relevant limitations and qualifying information in digital advertising. The FTC is taking comment s on these questions through August 2, 2022.

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Inside Retail

JULY 4, 2023

That’s particularly true of the athletic footwear and apparel business in a growth market like China, where there are a lot of new entrants and the early movers are beginning to seriously sweat the competition. Nike, the market leader, is shrugging it off. Adidas, in its latest release, for the first quarter, reported an 11.9

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Inside Retail

SEPTEMBER 14, 2022

2022 has been a busy year for Tumi, with a host of new product launches, a new global advertising campaign and several collaborations with famous celebrities all hitting the market in a bid to drive consumer demand for high-end luggage as the luxury travel industry starts picking up. The APAC market. An exciting year.

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