2022 Advertising Marketing Perspective 
Inside Retail
MAY 8, 2022
I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. What is Marketing Mix Modelling anyway?
Retail Focus
JANUARY 20, 2022
Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?
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Inside Retail
MAY 16, 2024
Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.
Inside Retail
FEBRUARY 5, 2024
A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. The book sent shockwaves through the industry.
Inside Retail
FEBRUARY 13, 2023
As of August 2022, it was estimated that there were 2 million Prime subscribers in Australia. A year prior, Woolworths launched its online marketplace Everyday Market and it recently bought an 80 per cent stake in MyDeal.com.au. For a fee (currently $6.99 The Wesfarmers and Disney partnership makes sense for both businesses.
Inside Retail
APRIL 16, 2024
To put that into perspective, social commerce sales were barely US$27 billion in 2020. In addition to providing ample marketing opportunities for retailers, as evidenced by the #TikTokMadeMeBuyIt hashtag, the video-centered app has been tightening its hold on the retail industry with an in-app sales platform. billion in 2027.
RetailMinded
AUGUST 11, 2022
NY NOW’s Summer Market will open it’s doors August 14-17, 2022, at the Javits Center in NYC. As part of their Summer Market experience, Retail Minded will produce five educational sessions that are complimentary to all registered attendees. MONDAY | August 15th at 10AM: . MONDAY | August 15th at 1:30PM: .
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