Hunton Andrews Kurth

AUGUST 20, 2021

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. These new Guidelines will go into effect in January 2022 and contain some notable changes. CARU also separated its advertising and privacy guidance documents.

Advertising 52

Advertising Promotion Expansion Marketing 52

Inside Retail

JULY 11, 2023

The cultural status of Vegemite is so enduring that, in 2022, the City of Melbourne Council included the smell of the factory at 1 Vegemite Way, Fishermans Bend, in a statement of heritage significance. As a result, there was a gap in the market for a yeast spread. Kraft-Walker also ran limerick competitions to advertise Vegemite.

Advertising 189

Advertising Line Marketing Engagement 189

Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. Consumers also want brands to spend more on their loyalty offering and less on Facebook advertising, a recent survey has revealed.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. This unique advertising channel allows us to create an unforgettable experience, emphasising the excitement and exploration that our jackets inspire,” he said.

Social Media 130

Social Media Advertising Fashion Apparel 130

Inside Retail

APRIL 16, 2024

In addition to providing ample marketing opportunities for retailers, as evidenced by the #TikTokMadeMeBuyIt hashtag, the video-centered app has been tightening its hold on the retail industry with an in-app sales platform. To put that into perspective, social commerce sales were barely US$27 billion in 2020. Shopping via…YouTube?

Shopping 130

Shopping Perspective Engagement Advertising 130

Inside Retail

JANUARY 12, 2023

McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. trillion ($1.9 trillion) in global sales by 2025.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

NOVEMBER 9, 2021

The company, which recently changed its name to Meta and which makes the vast majority of its revenue through digital advertising, has been under intense scrutiny over its ad-targeting abilities and rules in recent years. It said the change would take place starting January 19, 2022. of Facebook’s 2020 revenue.

Planning 130

Planning Advertising Social Media Tailored 130

VMS

DECEMBER 1, 2022

B ETWEEN A VIBRANT retail scene and a plethora of sights and sounds, Columbus, Ohio, was the engaging setting for VMSD ’s 22nd annual IRDC. You can read more about the first African American-owned autonomous grocery store concept which opened in a notorious food desert in VMSD ’s June 2022 issue.). Advertisement. Advertisement.

Retail Design 81

Retail Design Design Visual Merchandising Sporting Goods 81

Inside Retail

MAY 20, 2024

At least, that’s what we learned in Ruben Östlund’s 2022 film, Triangle of Sadness. Whether it’s the United Colours of Benetton throwing a slumber party, Jetstar welcoming you to their website, or Coles employees reaching out with open arms, shoppers feel acknowledged, appreciated and like the brand is engaging with them on a personal level.

Beauty and Health 147

Beauty and Health Gifts Advertising Other 147

VMS

NOVEMBER 30, 2022

n 2022, inflation drove prices and interest rates higher. It’s certainly one of the reasons most retailers sought any opportunity to cut overhead – closing stores, releasing employees, trimming marketing budgets and technology investments, etc. Starbucks workers organized at many locations in 2022. Advertisement.

Visual Merchandising 85

Visual Merchandising Location Display Merchandising 85

Hunton Andrews Kurth

JUNE 6, 2022

First issued in 2000 and then updated in 2013, the agency’s.com Disclosures guidance has long set benchmarks on incorporating relevant limitations and qualifying information in digital advertising. As new forms of consumer engagement emerge online, the FTC is seeking public input on how its guidance might be improved.

Advertising 95

Advertising Social Media Pattern Form 95

Retail Focus

DECEMBER 8, 2021

Scott Pickus, marketing manager at Dynascan Technology, says: “After more than a year of lockdowns and limited access to stores, retailers are inevitably feeling the pressure to restore traffic inside their physical locations. ISE 2022 will welcome exhibitors showcasing the very latest technologies for the retail sector.

Display 208

Display Engagement Promotion Shopping 208

Inside Retail

JANUARY 30, 2023

There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending. Marketers should be leveraging value exchanges that go beyond the generic and drive deeper engagement through emotional loyalty.

Consumer 130

Consumer Engagement Advertising Strategy 130

Inside Retail

JANUARY 22, 2024

A recent study conducted by Dentsu, the renowned advertising agency, sheds light on the evolving spending habits of Southeast Asian consumers, revealing a shift in preferences and priorities as they navigate the challenges presented by the economic climate. 2023 ended at 6.0 The average household size is 4.1.

Consumer 130

Consumer Engagement Strategy Advertising 130

Inside Retail

AUGUST 3, 2023

The secret recipe In Ng’s opinion, the secret to creating a successful fast-food marketing campaign is combining interactive strategies with a compelling brand story that ensures the brand is top of mind for everyone. “At Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

NOVEMBER 19, 2023

The world’s biggest luxury brands seeking growth in their second-largest market China are all courting the likes of wealthy entrepreneur Diana Wang. “It’s more broadly about how we engage with customers.” ” Intimate and exclusive Making Chinese VICs feel important is central to that engagement. .”

Engagement 130

Engagement Advertising Marketing Consumer 130

Inside Retail

FEBRUARY 22, 2023

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. Throughout 2022, there were numerous headlines indicating a monumental shift in innovation across retail and that customers were keen to get back to physical shops while retaining the convenience of hybrid shopping.

Strategy 147

Strategy Fashion Apparel Advertising 147

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. It was taken private in 2022 by Durational Capital Management after struggling to turn a profit.) But first, let’s take a look at the history of DTC and why it became so popular.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

MAY 17, 2023

The net promotion score for the 2022 event was a remarkable 80 per cent,” Stylman says. Our focus categories include e-commerce sales and advertising technology, marketing and communication, customer service and CRM, data information technology, and logistics and supply chain.

Promotion 130

Promotion Reimagine Engagement Curate 130

Inside Retail

DECEMBER 14, 2022

Artemides told Inside Retail that Bardot’s revenue was consistent, and Bardot Junior experienced sales growth across 2021 and 2022. According to Artemides, Bardot Junior fills the relatively small niche of occasion-wear for girls, who might be looking for outfits for weddings, birthday parties or engagement parties. Matching turnover.

Department Stores 130

Department Stores Fashion Engagement Advertising 130

RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

APRIL 5, 2022

With the market having softened slightly due to the rising costs of everyday living, consumers are now back to looking for the best deal. Navigating advertising challenges. Navigating advertising challenges. Advertising with retailers also became quite challenging during the peak of the crisis. Diversifying supply chains.

Advertising 130

Advertising Consumer Planning Light 130

Eye on ESG

FEBRUARY 2, 2023

On 25 January 2023, the new CEO of the UK Competition and Markets Authority ( “CMA” ), Sarah Cardell, set out one way in which the CMA will seek to ensure that the UK’s transition to a net zero economy will not be held up by competition law concerns. More recently, the CMA published its consultation for the 2023/24 Annual Plan in December.

Advertising 52

Advertising Marketing Planning Consumer 52

Hunton Andrews Kurth

AUGUST 25, 2022

On August 24, 2022, California Attorney General Rob Bonta announced the Office of the Attorney General’s (“OAG’s”) first settlement of a California Consumer Privacy Act (“CCPA”) enforcement action, against Sephora, Inc. Under the settlement, Sephora must: Pay $1.2

Advertising 96

Advertising Consumer Other Form 96

Trade Show Booth Companies - Trade Group

APRIL 11, 2022

Experiential marketing was thriving before the pandemic; it remained active during the pandemic and is now poised for massive growth. Experiential marketing is used by businesses to increase customer loyalty, inform people of products and services and meet the changing priorities of consumers. But our story is not unique.

Marketing 52

Marketing Consumer Other Outdoor 52

Contra

NOVEMBER 17, 2023

The Christmas season is a spectacle of merriment and marketing genius, where out-of-home (OOH) & visual merchandising adverts become more than mere promotions—they transform into pieces of urban artistry that capture the essence of the holidays.

Visual Merchandising 52

Visual Merchandising Merchandising Display Advertising 52

VMS

NOVEMBER 30, 2022

As I pointed out in my article about food courts in VMSD ’s October 2022 issue, the huge network of restaurants throughout the world are feeding hundreds of millions every day, and it takes a lot to grab customer attention. Advertisement. Advertisement. Technology is playing a major role in the way we order, too.

Beauty and Health 80

Beauty and Health Interior Advertising Perspective 80

Parcel Pending

MAY 3, 2023

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. October 14, 2022. link] Direct Online Marketing. March 21, 2022. December 15, 2022. November 11, 2022. November 11, 2022. www.forbes.com.

Social Media 52

Social Media Consumer Shopping Marketing 52

Retail Bound

JANUARY 24, 2023

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. We’ve written extensively about how to get started with affiliate marketing as a brand.

Advertising 52

Advertising Social Media Gifts Form 52

Retail Bound

OCTOBER 28, 2021

During those months, Facebook and Google advertising fell by over 30% according to Variety. This caused content consumption to increase threefold for most publications, and engagement rates skyrocketed according to SproutSocial. How to successfully launch a crowdfunding campaign on Kickstarter and Indiegogo in 2021-2022.

Flow 52

Flow Advertising Social Media Promotion 52

Parcel Pending

NOVEMBER 10, 2022

Local and community events – A newsletter is a great place to let residents know about special events going on in the community , such as farmer markets or holiday celebrations , and fireworks. and scavenger hunts can all be advertised through community newsletters. Book Club (or Other Resident Engagement Groups). Sources: ZEGO.

Promotion 52

Promotion Engagement Management Outdoor 52

CAAD

NOVEMBER 23, 2022

That is the question that a large part of the sector, just a few weeks before the end of 2022, is asking itself. And Spain is one of the 15 most important markets for e-commerce sales. . How will retail design work in 2023? Fostering a “personal connection” with the brand.

Shopping 52

Shopping Consumer Visual Merchandising Strategy 52

RetailMinded

JANUARY 26, 2022

billion market right now. It’s not just the ‘youth’ market either, 57% of ALL US consumers (and 1 in 4 UK consumers) intend to shop on non-traditional shopping channels this holiday season, and, furthermore, 48% of U.S. With 2022 around the corner, brands must act now to gain the competitive advantage and avoid being left behind.

Social Media 52

Social Media Shopping Consumer Management 52

Parcel Pending

MAY 18, 2021

Most e-commerce marketers target college students with marketing, advertising, and branding via these social media and streaming platforms. grocery market. . If the e-commerce growth continues, online spending will reach $930 billion before the end of 2021 and reach its first trillion-dollar year in 2022 12.

Shopping 52

Shopping Social Media Management Line 52