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New ways of earning more consumer trust through advertising

Retail Focus

The second is that, in a cut-throat market, there are more companies competing for our trust, and using increasingly sophisticated techniques to earn it. A survey by Edelman in its Trust Barometer 2022 found that business beats government by 53 points on competency and 26 points on ethics.

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3 searchandising strategies for 2022

Inside Retail

It’s the process of curating on-site search results to help your customers discover important products on your website as they’re shopping. Online merchandisers are already putting a lot of effort into content, product visibility, collection curation, and product presentation. Curating search and category page results.

Strategy 147
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Motherhood isn’t glossy perfection, so stop marketing like it is

Inside Retail

While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s. For example, this 2022 campaign from Victoria’s Secret , starring Brooke Shields and other mothers talking about the hardships, highs and lows of being a mum.

Marketing 130
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7 Exhibit Trends to Know Before BDNY 2022 

Trade Show Booth Companies - Trade Group

BDNY promises a highly curated event for manufacturers of design elements for hospitality interiors. The Boutique Design New York (BDNY) 2022 fair is bringing designers, architects, purchasing agents, hoteliers, business owners and developers to meet with interior design manufacturers. Focus on health and safety.

Display 98
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. Love it Longer opened in 2022 and is co-owned by a family with a long history in fashion, Giulia Ferrari, sister Mattia and mum Armanda. This week, France announced legislation to “limit the excesses of ultra-fast fashion”.

Fashion 162
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Deep dive: What social commerce looks like around the world

Inside Retail

McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. trillion ($1.9 trillion) in global sales by 2025.

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Three key trends in retail strategy for 2023

Inside Retail

Throughout 2022, there were numerous headlines indicating a monumental shift in innovation across retail and that customers were keen to get back to physical shops while retaining the convenience of hybrid shopping. This is forcing brands to evaluate their business models and get resourceful with their marketing budgets to stay competitive.

Strategy 147