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Designer Ena Pelly on why collaboration is the fashion industry’s “secret sauce”

Inside Retail

Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It

Fashion 254
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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027.

Fashion 246
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How fashion turned the tennis court into a runway

Inside Retail

The 2024 Australian Open is gearing up to serve a fashion-forward Grand Slam by partnering with sportswear giants, high-fashion brands and luxury labels. Fashion is betting on the talent, fans and viewership of tennis to create brand awareness and generate sales.

Fashion 246
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Oroton Group boosts profits as growth strategy kicks in

Inside Retail

Luxury Australian fashion retailer Oroton Group has reported an increase in profits for the full year. Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology.

Strategy 246
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UK pureplay fashion label Sosandar to launch in Australia

Inside Retail

Fashion retailer Sosandar has signed deals with The Iconic in Australia and The Bay in Canada to start its e-commerce operations in these countries as part of its overseas expansion. With its omnichannel expansion strategy, Sosandar forecasts revenue to increase 10 per cent year over year to £46.8 million (US$56.8

Fashion 263
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The designer behind E Nolan on the problem with exclusive fashion shows

Inside Retail

Australian Fashion Week is around the corner but Melbourne-based designer Emily Nolan will be nowhere insight: “I don’t think it speaks to the heart and soul of the rag trade,” she told Inside Retail. I wish I could tell you that I started E Nolan because there was a hole in the market – I started because I was frustrated,” Nolan said. “I

Fashion 147
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. With fast fashion off the table for many, shoppers – and retail brands – are getting creative like locally owned, fashion re-sell business, a new favourite of mine, Love it Longer, on leafy Rathdowne Street in Carlton North, Victoria.

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