Inside Retail

AUGUST 12, 2021

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success.

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Inside Retail

APRIL 3, 2024

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Systems have been streamlined over the years allowing for faster shipping times and happier customers and our stronger presence on social media means that we can truly engage with our community. This is one thing that has never changed.

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Marketing Social Media Boutique Management 178

Inside Retail

FEBRUARY 22, 2023

The fashion industry has been a leader in adopting new technologies and circular-economy initiatives in recent years. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology.

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Inside Retail

MARCH 9, 2023

Online fast-fashion retailer Shein and its newer rival Temu are in a race to win shoppers’ attention for their inexpensive China-made goods. The battle between them is playing out not only on social media but also in a US court. If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy.

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Inside Retail

JANUARY 8, 2024

Consumers empowered by social media are now dictating to brands which trends they need to meet. Niche aesthetics continues to take a front-row seat for both buyers and brands as they attempt to keep up with social media trends.

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Consumer Beauty and Health Social Media Accessories 245

Inside Retail

JANUARY 31, 2023

The digitisation of commerce and the plethora of new channels and touchpoints have resulted in huge opportunities for fashion brands. There’s increasing awareness of the need for a unified metric system to measure data strategies. They identify four key strategies for marketers in the sector to better harness their data: 1.

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Fashion Tailored Strategy Social Media 130

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Inside Retail

FEBRUARY 18, 2024

I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. The concept of selling and marketing a product, and brand became second nature and a part of my identity. When I finished school I turned down a law degree to continue alongside Hannah in the business.

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Inside Retail

JANUARY 28, 2024

Banana Republic was losing market share to brands that offered similar clothing lines that had a similar masstige appeal, including competitors like Abercrombie and Fitch and J. While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era.

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Inside Retail

APRIL 19, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. What inspired you to start your own fashion brand? AC: Social media is my passion. You can download it here.

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Inside Retail

MAY 30, 2024

Through a combination of advanced predictive analytics to precisely tailor its product offerings and a successful leveraging of its social media community, the company has carved out a small but steadily growing niche in the highly competitive athleisure market. They also have beautiful stores.

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.

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Fashion Social Media Texture Advertising 264

Inside Retail

MARCH 27, 2024

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As million followers.

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Social Media Fashion Engagement Promotion 130

Inside Retail

APRIL 10, 2024

In today’s uncertain economy, he added that consumers are embracing frugality, and this trend is not limited to essential items but also extends to discretionary ones like fashion. The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price.

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Inside Retail

MAY 13, 2021

A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.

Fashion 147

Fashion Social Media Gifts Marketing 147

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

APRIL 2, 2024

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. The post How British brand Papier is driving growth in the global stationery market appeared first on Inside Retail Australia.

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Inside Retail

JUNE 28, 2021

You do some digital marketing. One of the golden rules of marketing theory 101 is conducting market research. Bar tracking down where your customers go for coffee and trying to eavesdrop (which we generally don’t recommend), a good way to research your market is by doing some social listening. So, you own a brand.

Social Media 245

Social Media Boutique Strategy Marketing 245

Inside Retail

FEBRUARY 27, 2023

In Spain’s A Coruna, two contrasting fashion business models collide – pitching the growing demands for the clothing industry to become more sustainable against the constant need to drive sales. “If you release tonnes and tonnes of clothes, textiles, shoes into the market, you will have to collect it,” he said.

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Inside Retail

MARCH 14, 2024

In a bold move aimed at redefining the narrative surrounding Asian women’s fashion, leading Southeast Asian womenswear brand, Love, Bonito, has announced a significant overhaul of its brand identity and assortment strategy. This intelligence is also funnelled into its marketing channels, whether via email or through social media.

Social Media 130

Social Media Curate Strategy Expansion 130

Inside Retail

MARCH 28, 2022

After completing two funding rounds in 2021, leading online marketplace Vestiaire Collective has kicked off 2022 with a bang, unveiling a new global brand identity this week to underscore its firm belief that pre-loved is the indisputable future of fashion. Our community is central to our brand, and to what makes us unique.

Fashion 130

Fashion Marketing Social Media Strategy 130

Inside Retail

MARCH 12, 2024

Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival.

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Inside Retail

JANUARY 4, 2023

Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. Balazs Krizsanyik, general manager of Desigual in Asia.

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Inside Retail

OCTOBER 24, 2023

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.

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Target Market Social Media Fashion Tailored 130

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. Social Influence. Peer opinions, social media, and influencer endorsements play a critical role in shaping students’ purchasing choices, often serving as a trusted source of information.

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Consumer Social Media Tailored Strategy 130

Inside Retail

AUGUST 22, 2021

The social media platform added that it will allow creators to post content containing nudity but only if it is consistent with OnlyFans’ policies. Hill said a move towards brands over influencers could give OnlyFans a unique differentiation in the market. New direction. Future for brands.

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Social Media Beauty and Health Fashion Consumer 246

Parcel Pending

DECEMBER 25, 2023

In fact, a recent ThredUp survey found that 64% of Generation Z consumers have purchased second-hand fashion items and 73% are willing to pay more for sustainable fashion. Sustainability Strategy Ideas McKinsey & Company’s The State of Fashion 2024 highlights two burgeoning issues: climate change and sustainability laws.7

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Strategy Social Media Fashion Apparel 52

Inside Retail

AUGUST 8, 2023

We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. The luxury strategy Luxury typically brings to mind ultra-expensive products such as yachts and private jets that are not within most people’s reach. Business managers call this approach the luxury strategy.

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Social Media Fashion Consumer Strategy 130

Inside Retail

NOVEMBER 30, 2023

The growth experienced by CSB can be felt industry-wide as the demand for active apparel in the Australian market proves insatiable. The report also predicted that the industry will have a compound annual growth rate of 6 per cent until 2025, forecasting the sportswear market in Australia to reach $11.7 billion market, $4.3

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Apparel Social Media Fashion Boutique 262

Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Stanley introduced two new colours, cream and desert sage, in 2020.

Social Media 130

Social Media Accessories Accessories Marketing 130

Inside Retail

MAY 18, 2023

Vivy Yusof is the co-founder of FV Group, an omnichannel retailer that specialises in modest fashion. Duck is a premium modest fashion brand that offers an array of apparel, scarves, bags and halal cosmetics. Meanwhile, Lilit is a go-to destination for modest fashion staples.

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Fashion Apparel Balance Other 147

Inside Retail

OCTOBER 14, 2021

On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. Known for its interesting high-fashion winter looks, the brand’s success is a result of his vision and innovative take on fashion.

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Inside Retail

JANUARY 24, 2024

Recognising the need to align with contemporary tastes and market dynamics, Bata Thailand embarked on an ambitious venture – the “Surprisingly Bata” campaign. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.

Social Media 130

Social Media Customer Retention Visual Merchandising Strategy 130

Inside Retail

MAY 23, 2024

But many retailers make the mistake of leaving it too late to develop strategies to optimise those opportunities. Secondly, you need to carefully build a strategy for marketing and communications leading up to Black Friday. This year’s was held in early May.

Strategy 147

Strategy Social Media Shopping Promotion 147

Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

Social Media 130

Social Media Fashion Department Stores Accessories 130

Inside Retail

MARCH 29, 2022

When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Nike had 14 per cent market share of technical running shoes. A 30-point gap in market share demanded a plan like no other. ASICS had 44 per cent.

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Strategy Balance Advertising Sporting Goods 130

Inside Retail

DECEMBER 11, 2023

Before taking the reins of Propel Group, the company behind some of Australia’s best-loved workwear brands, Caroline Elliott was the COO who restructured the local operation of French fashion label Kookai and orchestrated the local franchisee Magi Enterprises’ acquisition of the global licensing rights in 2017.

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Social Media Fashion Apparel Strategy 261