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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Download Klaviyo’s free e-commerce marketing calendar with 150+ key dates today!

Strategy 130
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Five e-commerce trends to shape your 2023 strategy

Inside Retail

Forty-two per cent of global consumers and 37 per cent of Australian consumers say they’ve clicked on a sponsored or promoted product in the past 12 months on a marketplace or retail site. The post Five e-commerce trends to shape your 2023 strategy appeared first on Inside Retail.

Strategy 260
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Retention and loyalty – how to grow when the market is down

Inside Retail

Be sure to download the 2024 Australian Retail Outlook to discover more. Any loyalty strategy should consider different drivers of value across customer segments and the delivery of an overarching CX designed to eliminate points of friction and promote ease of shopping.

Marketing 290
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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy. Here are some strategies to effectively engage Gen Z consumers.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As

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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

Often product teams ask for new product or promotion pages to be heavily tagged to report on success. Some of these tools can even automatically flag a low Net Promoter Score (NPS) customer journey so you can see exactly what issues affected your score.

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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. There are four main reasons retailers should consider gaming as part of a data acquisition strategy. The appeal of interactive experiences has cemented itself into the world of retail. Ikea recently debut a line of chairs and desks designed specifically for gamers.