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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy. Here are some strategies to effectively engage Gen Z consumers.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). Personalization capabilities: Choose a tool equipped for personalized communication through user segmentation and tailored content.

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Super Saturday predicted to be UK’s busiest in-store shopping day of Peak Trading, according to Sensormatic Solutions

Retail Focus

“Those looking to make the most of it can use our predictions as a guide – but it’s critical that retailers also leverage internal data and analytics tools to refine their approach to promotions, staffing and customer experience in November and December.

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Revealed: How retailers can satisfy consumers facing cost-of-living challenges

Inside Retail

Know your customer For today’s retailer, no matter the channel, knowing and understanding your customers and their needs is critical to tailoring strategies for optimal engagement. It’s free here online.

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Why e-commerce players need a composable commerce solution

Inside Retail

The best strategy to achieve this lies in composable commerce – a modular digital approach that allows businesses to customise their tech stacks by choosing best-in-breed solutions to suit their unique business needs. For businesses that do respond to the challenge, the benefits can be almost immediate. times the speed of their peers.

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CAMEX 2024 

Trade Show Booth Companies - Trade Group

The CAMEX trade show provides a diverse range of products tailored for college students, faculty, staff, and alumni. Before you register, be sure to check out the resources below to boost your exhibit strategy. Drawing buyers and campus stores not only from the U.S. and Canada but also from across borders.