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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Download Klaviyo’s free e-commerce marketing calendar with 150+ key dates today!

Strategy 130
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Gamification can revolutionise retailers’ loyalty strategies

Inside Retail

Whether it be a confetti-blasting spin-and-win or a weekly gifting of promotional discounts, these tactics ultimately reward the consumer for continued engagement with the brand. One of the strategies being deployed by many is introducing gamification into their loyalty solution. What is gamification?

Strategy 130
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Retention and loyalty – how to grow when the market is down

Inside Retail

Be sure to download the 2024 Australian Retail Outlook to discover more. With tightening budgets looming, best-practice retailers will plan to make every dollar count and double down on generating growth from their existing shopper base through increased retention and loyalty.

Marketing 290
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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. Download our white paper "Demystifying Trade Show ROI". There are a few things to keep in mind when planning your product launch. Second, make sure you have a solid marketing plan.

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First half of 2024: Five key marketing moments you won’t want to miss

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Klaviyo customers have reported a significantly higher open rate from deploying this strategy.

Marketing 130
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Super Saturday predicted to be UK’s busiest in-store shopping day of Peak Trading, according to Sensormatic Solutions

Retail Focus

“Those looking to make the most of it can use our predictions as a guide – but it’s critical that retailers also leverage internal data and analytics tools to refine their approach to promotions, staffing and customer experience in November and December.

Shopping 147
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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com. If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy. “I am with Temu who has the same and more for less.”