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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. Let data guide your strategy this year. Download a copy of the free 2024 Marketing Spend Report today. Explore emerging opportunities.

Marketing 287
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Download Klaviyo’s free e-commerce marketing calendar with 150+ key dates today!

Strategy 130
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How to boost your competitive edge with an omnichannel retail strategy

Inside Retail

Executing an omnichannel strategy is vital for gaining that competitive edge. Today, with the drastic changes in shopping behaviour, having an omnichannel plan is critical for bottom-line success. The guide includes: Three key dimensions your new omnichannel strategy must address to cater for your diverse shoppers.

Strategy 130
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A new twist on privacy: planning for a post-cookie world

Inside Retail

This powerful solution can help you ensure that your investment decisions are backed by data-driven and proven market strategies, that deliver sales uplift. Now is the perfect time to test your new strategies and measure them against your actual sales, using a reliable and proven method.

Planning 263
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Retention and loyalty – how to grow when the market is down

Inside Retail

Be sure to download the 2024 Australian Retail Outlook to discover more. With tightening budgets looming, best-practice retailers will plan to make every dollar count and double down on generating growth from their existing shopper base through increased retention and loyalty.

Marketing 290
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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

Download our white paper "Demystifying Trade Show ROI". There are a few things to keep in mind when planning your product launch. Second, make sure you have a solid marketing plan. Start planning your trade show launch early. As the saying goes: Those who fail to plan, plan to fail. FREE WHITE PAPER.

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The retail turnaround rules

Inside Retail

Be sure to download the 2024 Australian Retail Outlook to discover more. Owners, boards and management teams too often struggle to step back to look at the bigger picture of what is going on and remain stuck in the day-to-day business operations, or remain attached to a strategy that isn’t working.

Flow 130