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How Kizik is looking to redefine the sneaker category with retail expansion

Inside Retail

The response in the product market fit is great in the United States, but imagine if we can get into countries where their culture is to take off their shoes every single time they walk into, not only homes, but their offices. Once you put these on your feet, you’ll realise they are truly life-changing,” Hogan confirmed.

Expansion 264
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Richemont’s third-quarter sales soar with China the standout market 

Inside Retail

Performance in Asia Pacific – where sales jumped 13 per cent – was fuelled by the 25 per cent sales growth of the Mainland China, Hong Kong and Macau businesses, more than offsetting softer performance in other Asian markets. Sales in the Americas were up by 8 per cent during the period. Group online sales fell by 5 per cent.

Marketing 285
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How the F&B category is driving growth for Malaysian mall giant Sunway Malls

Inside Retail

Pent-up demand and an uptick in travel saw the travel-related retail sub-sector grow the highest at 28 per cent year-on-year among Sunway Malls’ retail sub-sector categories. “An The rise of F&B Chan also revealed that the F&B category has made headway and emerged as one of the top 20 sale categories in Sunway Malls.

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An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals. Creative agency suit: OK, great.

Marketing 245
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What brands can learn from the Béis Wash marketing strategy

Inside Retail

Beyond that, it speaks to the size of the market for add-on products and services, from specialised brushes and cleaning products for status water bottles to covers to protect fancy luggage from scuffs and scratches, The chic Béis Wash pop-up on Melrose Avenue in Los Angeles last month is a polished example of how this looks.

Strategy 246
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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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With new store, Nere seeks to elevate travel for the mass market

Inside Retail

With most items priced under A$200, the brand is seeking to elevate travel for the mass-market consumer. “Everyone travels now,” McGahan told Inside Retail. This category isn’t about age, it’s about style – you want to have luggage that ties back to your look,” McGahan said. You’ve got to get your sourcing right.

Marketing 246