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Navigating the fine line between AI, personalisation and engagement

Inside Retail

The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. This often frustrated customers, who struggled to ask a question in a way the bot could understand and answer. To combat this, chatbots could be programmed to be more factual and less human-like.

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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said. The post Retail’s returns challenge: How to balance customer demands and overheads appeared first on Inside Retail.

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Majority of Australian brands struggle with connecting customer data

Inside Retail

According to a survey by Twilio, 51 per cent of brands admitted they struggle, while 46 per cent said they are having difficulty turning data into customer insights. The company noted that 49 per cent of customers said they would trust a brand more if it disclosed how it uses customer data in AI-powered interactions.

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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said. The post Retail’s returns challenge: How to balance customer demands and overheads appeared first on Inside Retail.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. The customer’s sense of exclusivity is enhanced by this level of personalisation, and they feel valued.

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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. It’s important to evolve your product and still stay on brand, which can take some time to learn how to balance. Having a solid brand story is very important.

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Gamification can revolutionise retailers’ loyalty strategies

Inside Retail

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

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