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Shein inks deal to design, distribute Forever 21 apparel line

Inside Retail

Online fashion retailer Shein has signed a strategic agreement with brand development platform Authentic Brands Group to design, manufacture and distribute a line of Forever 21 products. The line is said to leverage Shein’s on-demand production model, which helps reduce inventory waste.

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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

By that, I mean, there’s a fandom around Liquid Death that’s actually more synonymous with your favorite band and we see that translate when you look at our apparel and merchandise sales.” The post “We are still in the early innings”: Liquid Death’s SVP of strategy appeared first on Inside Retail Australia.

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Step One launches new innerwear line for women in Australia

Inside Retail

Digitally-native apparel brand Step One Clothing has launched a women’s innerwear line in Australia and the UK. The boxer-short style specifically tailored for women features organic bamboo fabric with a comfortable waistband that – along with no visible panty line – promises comfort and the ability to manage sweat.

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How a doctor turned a Twitter joke into a retro-inspired apparel brand

Inside Retail

Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. I can pay for the next production line and then some. IR : Can you discuss your social media strategy? There will always be a line of pretty timeless things. KS: It is viable.

Apparel 130
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Levi’s GM for Southeast Asia explains why the region “holds immense potential”

Inside Retail

This includes the Levi’s Tailor Shop, an embodiment of craftsmanship where denim aficionados can breathe life into their apparel through bespoke touches of embroidery, patches, and fabric panelling. This is in line with the brand’s strategy of being direct-to-consumer first. “At

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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.

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How fashion turned the tennis court into a runway

Inside Retail

The strategy behind activewear brands partnering with athletes is obvious, but the strategy behind luxury labels partnering with tennis players is more subtle – despite the logos being bold. Hugo Boss teamed up with its brand ambassador Matteo Berrettini to co-create an athleisure line that he debuted at Wimbledon in 2022.

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