Inside Retail

NOVEMBER 7, 2023

“It is important that retailers recognise that BFCM is a sales opportunity that expands well beyond a four-day weekend,” advises Ben Eversfield, senior customer success manager at Klaviyo. Employing the right strategies before, during, and long after BFCM is crucial.

Flow 130

Flow Engagement Promotion Strategy 130

Inside Retail

JANUARY 16, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Insider tip: You can boost your email open rates by highlighting a seasonal bonus in your email subject line.

Marketing 130

Marketing Promotion Engagement Flow 130

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. The checkout process becomes a breeze, as customers can pay directly through the device, minimising the time spent waiting in line.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. But first, let’s take a look at the history of DTC and why it became so popular.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

FEBRUARY 26, 2024

From March 6 to April 20, the fashion label will open the Paul Smith Clubhouse at Nordstrom’s New York City flagship, a retail takeover that will include cocktails and bites in addition to apparel. The line also includes unique spins on menswear fabrics such as polka dots, pinstripes, herringbones, and an orchid-focused floral.

Department Stores 130

Department Stores Fashion Shopping Engagement 130

CRP

JANUARY 27, 2023

This is why the demand for unique and innovative digital marketing strategies has increased. A short production time, combined with a cohesive brand, marketing, and e-commerce strategy, paved Bing’s way to community-driven success. In 2020, she partnered with Macy’s on her own line, Danielle Bernstein.

Gifts 52

Gifts Fashion Color Promotion 52