VMS

NOVEMBER 30, 2022

The sporting goods retailer has existed for elite athletes as a wholesale brand for more than 100 years, being the “official ball of everything” from tennis to golf. For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods.

Sporting Goods 52

Sporting Goods Apparel Advertising Department Stores 52

VMS

JANUARY 17, 2023

We’d be remiss if we failed to mention the other exciting content in this issue, including an in-depth case study on Wilson Sporting Goods’ physical concepts; the “Bombshell” Victoria’s Secret High Line pop-up; and a Two-Minute Tour on New York’s SoHo – November/December is historically our “New York” edition after all!

Visual Merchandising 78

Visual Merchandising Sporting Goods Art Merchandising 78

Inside Retail

MARCH 29, 2022

Phil Knight, the co-founder of Nike, famously once said he hates advertising. Today, that’s what good brands do – help their audience be better. You draw the line and we’ll cross it. And yes, the entire team partied on the finish line. ” At the time, Phil was breaking the mould. We put the foot to the floor.

Strategy 130

Strategy Balance Advertising Sporting Goods 130

VMS

DECEMBER 9, 2021

Advertisement. There was a parade last year, but without specators lining the sidewalks. Advertisement. It even invested in DroneUp, a drone services and data collection service. And it announced the allocation of $350 billion to support “items made, grown or assembled in the U.S.”. What the L Happened?

Advertising 78

Advertising Sporting Goods Visual Merchandising Other 78